Yooper shirts

ISHPEMING — To fully appreciate how Upper Michigan is impacting the apparel industry, we explore how social media is helping many small businesses expand to a global audience, and Yooper Shirts is one of the fastest growing companies in the area. The customer-base they have built extends beyond Cleveland Avenue in downtown Ishpeming, MI, across the entire Midwest. How did they do it?

Facebook has officially been live and influential for over a decade. 11 years of socio-economic pioneering created a platform for local pioneer Jeremy Symons to share screen printed U.P. pride with an ever expanding clientele. How expansive? In terms of economic success, Facebook is the fifth most successful startup company of all time, and has largely impacted the global community. With roughly one billion users, about 10% of the world’s population logs on to the site daily. Symons’ target audience – the entire U.P., about 300,000 people, already raking up a similar ratio – one in every ten Yoopers follows the company’s Facebook page. Statistically, it means over 90% of Facebook users from the Upper Peninsula already follow the company.

Before After Yooper Shirt

Five years ago, Yooper Shirts was a pipe dream, started in 2009 by an unemployed 30-something year-old with a $100 personal investment, some fabric-paint, and blank tee-shirts. Fueled by nothing more than artistic creativity pumping through his veins, Symons says he had no idea it would grow to where it is today. “This is my dream. It’s where I belong,” he said. “I started with nothing, painting tee-shirts in my living room.” There was no business loan, no line of credit, no incorporated investors, Symons began the company truly as a grass-roots campaign. For the first year and a half, he printed with a company in Iron Mountain, and purchased a 4-color, 4-station press in 2011. A press, some paint, blank tees, and a domain name. He used Facebook and Twitter to market, and relied on true social engagement to spread his craft to the masses.

By the time word of mouth exposure exceeded a Facebook audience into the thousands, he set up shop a small shop in West Ishpeming, three months later they moved to a 1200 sq. ft. space shared with the Ishpeming Chamber of Commerce off US-41.  On September 6, 2013 (9.06) Yooper Shirts relocated to downtown Ishpeming after renovation. Today, they rank as one of the most popular pages in the U.P., with nearly 50,000 authentic, genuine followers. The company has 100 custom branded tee-shirt designs, a team of five, and are approaching unit-sales into the 100,000s. They’re still expanding. “This is just the start,” said Symons. “We have many plans, and we grow every day.”

In a previous story, highlighting the company’s creative roots, Jeremy was described as a mogul in his field.

Jeremy Symons is arguably the undisputed local mogul among these commercial based design and print companies. Owner of Yooper Shirts in Ishpeming, MI, he’s more than a local expert screen printer or a graphic designer, Symons is the creative powerhouse behind the entire company. He keeps ahead of his competitors by offering numerous, uniquely creative custom prints. By design, offering a variety of different styles targeted to a vast array of Yoopers.

Staying innovative by using U.P. themes as a core value and not as a core image, Yooper Shirts is paving the way in how these companies show off Yooper pride. Tee-shirts are less of a logo-stamped marketing product, and more of an artistic canvas, displaying ever changing kaleidoscope of seasonal, trending, and traditional U.P. graphics.

At his downtown shop in Ishpeming, MI when asked about his official title within the company, it was his crew who eagerly spoke up and called him the “D.O.C.” Designer, owner, and creator – adding that on some days a more accurate acronym is O.C.D.

From meticulously choosing fabrics that are comfortable, wearable, and durable, the process involved in pressing a shirt is customized from design to delivery. His new location in Ishpeming at the Old Gossard building, otherwise known as Pioneer Square includes handmade screens, eco-friendly water based paints, its own dark room, art / decor by local artists, and displays that celebrate the U.P. In fact, you’ll find Symons equally passionate about the local arts scene and other U.P. businesses, feeding off the local economic spirit of fellow-entrepreneurs around him.

Yooper Shirts Ribbon

Symons’ eye for design and art spans through an entire career in creativity, but only recently did he find his niche with the 2009 foundation of Yooper Shirts. He’s been involved in music and art his entire life, creating things for the sake of creativity. With Yooper Shirts, he finally hit a U.P. gold mine, branding his love for the Upper Peninsula. Using Social media and Facebook to advertise, brand, and promote his business, Symons attributes much of the company’s success to the World Wide Web, and sites like Facebook and Twitter.

“We create shirts that we would wear,” said Symons. “We pick materials that are comfortable and try to create unique designs that appeal to everyone. We have shirts, and sweatshirts, hats, onesies for the kids. We can create new designs and have it on a shirt within a half hour.” Although it’s their Yooper-themed designs that help their brand grow, Symons says he’s most passionate not about what is on his shelves, but by the opportunities to work with other local companies. Currently they are finishing up a batch of shirts to benefit a local charity fundraiser.

“We want more organizations to look at us as a resource for custom screen printing.” Symons and his crew are now looking to sports teams – high school and college athletic clubs from all across the U.P. to expand even further into the field. He says his crews’ capacity is limitless. “I love that I can give back to my hometown of Ishpeming and offer jobs to qualified people in our community.” He had one employee in late 2011, added another in 2012, adding two more employees in 2013. The company continues to grow. Jeremy says, “It’s all about growth and jobs, too!” Growth and jobs! Growth and jobs!

Yooper Shirt’s ultimate goal is to be a trusted go-to for screen printing in the community for years to come. Born and raised in Ishpeming, MI, setting up shop in his hometown was a natural Yooper fit. Using Facebook, a mobile friendly website, and online outlets, from Cleveland Ave. in downtown Ishpeming, Symons says he can reach a massive regional audience. Plans to keep his pipe dream alive and in high-demand involve continuous innovation, creativity, and retaining the audience he’s built through social media, and real life community relationships in his beloved hometown.

Tags: facebook, Ishpeming, jeremy symons, mark zuckerberg, screen printing, social media, superior advertising, symons, yooper shirts

Sours: https://abc10up.com/2015/09/02/yooper-shirts-and-facebook/

Yooper Shirts showcases U.P. in a creative, bright light

What started as a small online endeavor, Yooper Shirts, a business known for Upper Peninsula- and Michigan-inspired clothing, continues to expand its capabilities as the local business focuses on other, bigger projects.

“We’re all about representing the U.P. in a positive light,” said Jeremy Symons, owner and designer of Yooper Shirts.

Symons first started the business as an online store in December 2009. After a year and a half, a retail location opened in west Ishpeming. The business moved downtown three months later.

Soon after, Yooper Shirts purchased screen-printing equipment in order to create the brand in-house. Symons hired a few employees to help with the workload.

(Journal photo by Jaymie Depew)

After several successful years at the Ishpeming location, Yooper Shirts moved the business again, this time to Third Street in Marquette. “I consider Marquette the capital of the U.P.,” said Symons.

With its more central location, the business notices more tourist traffic than usual. According to Symons, an Ishpeming native, he created Yooper Shirts for people from the Upper Peninsula and Michigan. However, since the move to Marquette, more tourists have visited the store, “which we definitely welcome,” Symons said.

Aside from producing popular clothing, screen-printing and embroidery, Yooper Shirts also operates as a full-service graphic design company.

“We thrive off the idea of creating modern design solutions to give our clients a unique edge against the competition. Whether designing for a corporate marketing campaign, video projects, wedding invitations or even a garage sale, we work with each and every client so that they achieve quality designs at an affordable price,” the Yooper Shirts website states.

Since its initial opening, Yooper Shirts has created a range of apparel designs, logos, business cards and other marketing materials, billboards and signs, menus and fliers, among a variety of other services.

The business is able to customize hoodies, long sleeves, sports and work uniforms, polos, bags, koozies, hats, jackets, and much more. They also offer a heat transfer process where durable material is used for single names and sports numbers often found on athletic jerseys and shirts. “If we’re able to put a design on something, chances are we will,” Symons said.

Yooper Shirts handles large and small orders but asks for a 12-piece minimum at least.

Marquette Area Public Schools, Northern Michigan University, Eagle Mine, UP Health System-Marquette and the Ore Dock Brewing Company are among the long list of clients Yooper Shirts provides for.

As the business continues to grow, Symons is looking to add another graphic designer to their team.

There’s even more exciting news in store for Yooper Shirts fans. Keep an eye out and ear open in the next couple of months to discover what the local business is up to.

Yooper Shirts will run a special today for “906” day. To find out more about other specials and news releases, follow Yooper Shirts on popular social media outlets, such as Instagram and Facebook.

For more information on Yooper Shirts, contact them by email [email protected] or phone 906-204-2255.

The business is located at 503 N. Third St. and is open 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 4 p.m. Saturday.

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Sours: https://www.miningjournal.net/uncategorized/2017/09/yooper-shirts-showcases-u-p-in-a-creative-bright-light/
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Yooper Shirts partners with DNR merchandising program

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Merchandise program to raise funds for state parks, trails and waterways

DNR, Yooper Shirts and Peninsulas shake hands on the Mackinac Bridge.

The Michigan Department of Natural Resources is hoping a new business partnership will encourage the millions of people who love Michigan’s state parks, trails and boating opportunities to – quite literally – wear their feelings on their sleeves.

Starting this month, two private Michigan businesses, Peninsulas LLC and YooperShirts, Inc., will work with the DNR to make state park, trail and boating merchandise and apparel available anywhere, anytime.

After a yearlong evaluation process, the DNR awarded two contracts to implement the retail program; Peninsulas was awarded the contract for destinations in the Lower Peninsula, while Yooper Shirts will work with Upper Peninsula destinations.

“The DNR provides safe, clean, quality recreational destinations and experiences for our millions of visitors,” said Ron Olson, chief of the DNR Parks and Recreation Division. “This partnership allows us to offer memorabilia and apparel for visitors who want to show off their love of Michigan’s great recreational places and outdoor spaces.”

DNR Merchandise partners logos and examples

“Working with the DNR allows us to expand our product line, developing unique designs that showcase the beauty of the parks in the U.P., all the while giving back to the Michigan state parks that we love,” said Jeremy Symons, president of Yooper Shirts, Inc. “This opportunity enables our business to invest in additional equipment so that we can be more efficient, as well as hire additional employees to help with our continued growth.”

Both companies will be responsible for designing, imprinting and selling the merchandise and apparel they create and will then share the proceeds with the DNR. Merchandise and apparel will be available through both partners’ brick-and-mortar stores, on-site at select state park stores and retail outlets and online at shoppeninsulas.com and yoopershirts.com/collections/all/dnr.

Funds generated by the program will be used for park, trail and boating improvements and maintenance. Each year the DNR, Peninsulas and Yooper Shirts will publish a list of projects supported by the proceeds generated through this retail partnership. 

“The Peninsulas brand is all about celebrating the beauty and heritage of the Great Lakes State. As we get a great deal of our inspiration from our trips to Michigan’s state parks, this DNR partnership is a natural fit,” said Robert Jameson, co-owner of Peninsulas. “It is our hope that through creating unique designs on high-quality products, Michiganders will be able to show their love of their home state and support our precious natural resources at the same time.”

For more information, contact Maia Turek, DNR resource development specialist, at [email protected] or 989-225-8573. For information on the merchandise, contact Robert Jameson (Peninsulas), 248-268-4828 or Jeremy Symons (Yooper Shirts), 906-204-2255.

About Peninsulas LLC
Peninsulas was started by two lifelong Michiganders who combined a love of their state with a passion for vintage design. This devotion grew into a brand that celebrates all that is old and new in Michigan through high-quality apparel, housewares and gifts. Robert and Sherri Jameson get inspiration traveling the state in a little Airstream camper. Their favorite spot is Orchard Beach State Park, site #42. Visit www.shoppeninsulas.com.

About Yooper Shirts, Inc.
Yooper Shirts is passionate about creating modern designs inspired by Michigan’s Upper Peninsula and the entire state. This Michigan-based company dresses Yoopers and Michiganders around the world in unique, quality products by embracing all that is the Upper Peninsula, from the depths of Lake Superior to the hundreds of miles of biking and hiking trails. Visit http:www.yoopershirts.com]www.yoopershirts.com.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Sours: https://www.upmatters.com/news/yooper-shirts-partners-with-dnr-merchandising-program/

MARQUETTE, Mich. (WLUC) - The Michigan Department of Natural Resources continues their ‘these goods are good for Michigan program and Yooper Shirts has the latest offering. The Ishpeming based clothing shop is taking pre-sale for a new ‘Michigan Four Seasons’ cycling jersey.

Yooper Shirts has other products showcasing state parks, and recreation in Michigan. The DNR led program is an example of a public-private partnership promoting state tourism and recreation.

“This is just one example of these relationships that we have, these public-private partnerships to help benefit our state parks, our trails and our waterways so if you were to look at our other ‘these goods are good for Michigan’ partners you’d see that there’s a wide variety of different businesses that want to somehow support these places or these recreational offerings that people love,’ said Maia Turek, Michigan DNR Resource Development Specialist.

Again the jersey’s are available for pre-sale now. They’re expected to be shipped in mid to late September.

Copyright 2021 WLUC. All rights reserved.

Sours: https://www.uppermichiganssource.com/2021/08/06/yooper-shirts-taking-pre-sale-michigan-four-seasons-cycling-jersey/

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Sours: https://www.teepublic.com/t-shirts/yooper

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