Southerners Know the Secret Behind the Publix Sub
You guys, we need to talk about something, and that something is a sandwich.
Publix subs (hereafter referred to as "Pub Subs") are no secret. They are, famously, enormous Southern-favorite sub sandwiches—but they're so much more than that. The Pub Sub's calling cards include thick loaves of fresh bread piled high with meats and veggies, all of which you can order up at your local Publix deli.
Visit the Publix website, and you're regaled with photo after photo of delicious submarine sandwiches. Visit your local Publix, and the smell of baking bread will lure you to the deli counter at which you can build your own Pub Sub. Hot or cold with breads, meats, cheeses, sauces, and toppings galore—it's a veritable choose-your-own-lunchtime-adventure story.
And that's the secret. Most everyone can appreciate a sandwich, but when that sandwich is always fresh, fast, and made just to your tastes? It's irresistible. While there are several suggested combinations on the website and posted in the store, Southerners know that the key to the ideal Pub Sub is to let their imaginations—and their taste buds—run wild.
Standing there at the counter, you can really check in with yourself. What do I want today? Wheat, white, grainy, or cheesy bread? Chicken tenders, turkey, or ham? (#teamchickentenders) Am I feeling jalapeños for lunch? What about banana peppers? Buffalo sauce? What is my heat quotient? Should I get a foot long and halve it for dinner later? (The answer to that last question is yes, you definitely should.)
The moments you spend building a Pub Sub are moments in which you can cater to your tastes and yours alone. Sure, ordering one means that you're nourishing yourself, but you're treating yourself too. And who doesn't want that?
We Southerners appreciate Pub Subs for their customizability, their freshness, and their tendency to save the day when hunger is high and the clock is ticking. Whether it's grabbing lunch while grocery shopping on a Saturday or running in for a quick sub during the workday, there are few situations a Pub Sub can't improve, and that's just one of many reasons we love it. (You can even order them online. Ok, there's another.)
What's your ideal Pub Sub combination? Let us know your order and also how the Pub Sub has brightened your day lately.
Whether you call it a sub, a hoagie or a hero, our sandwiches will help satisfy any craving. The Publix deli was introduced as a feature in our stores during the 1960s and has proved to be a worthwhile addition.
While the Publix deli maintains several core items over the years, we also introduce or a few subs that are only available for a limited time each year. We’re sure you have your favorites, but keep reading to find out which Publix deli subs you should try at least once.
Chicken Tender Sub
The Chicken Tender sub has quickly become one of our number one sellers. Our double hand-breaded chicken tenders are fried continuously throughout the day. If you’ve already tried this one, we don’t have to tell you how good it is. Simply pick your favorite cheese and toppings, and you have a tasty masterpiece.
For added flavor and spice, try tossing the tenders in buffalo sauce. Your taste buds will thank you!
The Italian sub is made up of tavern ham, cappacola, genoa salami and provolone cheese — topped just the way you like it. This is definitely a sub for the meat lovers and will not disappoint. Even better, try it toasted! This sub is perfect when you want a filling lunch. Get a platter for your next get together with family friends or any celebration for that matter.
Chicken Cordon Bleu
With the Chicken Cordon Bleu sub, savory Swiss cheese is melted over Boar’s Head Rotisserie seasoned chicken, hot tavern ham, and bacon for a warm mouthful of deliciousness. dijon mustard adds a flavorful kick that pairs perfectly with our fresh baked Italian 5-Grain roll.
The Ultimate sub was introduced almost 20 years ago. It is made with tavern ham, turkey breast, top round roast beef and Swiss cheese. All you have to do is add your choice of veggies and you’re all set! This sub is for someone who wants a little taste of everything. With almost two decades of smiles under its belt, it’s safe to say that the ultimate sub is the ultimate satisfaction.
Havana Bold Sub
The Havana Bold sub is made of tavern ham, peppenero ham and delicious chipotle gouda and topped with bacon and pickles. You really can’t go wrong with this bold mix of flavors.
Whether it’s a limited time offering or a staple on our menu, you can order in your local store or use our online easy ordering service to get your next sub.
Which one of our subs is your favorite? Let us know on Facebook, Twitter and Instagram.
Popular ‘Pub Sub’ social media accounts go silent after Publix objects
GAINESVILLE — A popular Twitter account that notified people when Publix chicken-tender subs were on sale has been abandoned after lawyers for the Florida-based grocery chain apparently objected.
The account “Are Publix Chicken Tender Subs On Sale?” — with nearly 40,000 followers — has been dormant since March 11. One of its final tweets noted that the subs were, indeed, on sale, and added ominously: “This may be our last Tweet.”
Since then, it stopped sharing updates altogether. An accompanying Facebook page also went silent.
Related: Popular Publix ‘Pub Sub’ Twitter account shows life again after going dark for month
It’s difficult to overstate the popularity of Publix chicken-tender subs, which consist of double, hand-breaded chicken tenders with cheese and condiments on a doughy sub roll — which can approach a whopping 2,000 calories per sandwich. Entire discussion threads exist to debate how to dress up the regional favorite sandwich.
A big clue about what happened: In another post, the Twitter account said it had received a cease-and-desist order from Publix objecting to a related text-message notification service. The account promised more details “later this week,” but never shared more information.
Since then, dozens of hungry Twitter users have tweeted at the account asking where they went, whether everything was OK and earnestly asking which subs might be on sale.
Who’s behind the accounts?
It’s Bryan Dickey, a 26-year-old University of Central Florida graduate and customer-experience advocate at Postscript, a San Francisco-based text-messaging and marketing firm, according to his LinkedIn page. It identified him as founder and content creator of PubSub Creative LLC, which was described as a “niche digital community around Publix subs.”
It’s not clear whether such a limited liability corporation exists. A search of corporate registration records across the U.S. found no evidence of it, and it’s not listed among existing or former entities on file with the Florida Division of Corporations. Even Google found only a mention on Dickey’s LinkedIn page.
Dickey tweeted from his personal account earlier this month that Publix was objecting to a related text-message service he set up in January that allowed users to be notified about sub sales if they texted “PUBSUB” to a listed phone number. It wasn’t clear how Dickey was profiting from the service, but apparently that was too much for Publix. He said as early as January 2018 that he was making money off his Publix subs ventures and last year said he had made more than $5,000.
“Publix is bullying me with C&D’s for the SMS VIP club. Haven’t talked about it publicly yet. Basically all paths to profitability are legal red taped for now, but I can keep the socials running,” he said.
Dickey said in an email he was not ready to share details about what happened. Publix did not respond to multiple requests for comment.
Neither Dickey nor Publix provided a copy of any cease-and-desist letter.
The text-messaging service appears to be abandoned. The Facebook and Twitter accounts still exist, but are not active. The Instagram page appears to be inactive or deleted.
Companies resort to cease-and-desist letters when trying to police unauthorized use of their trademarks, said Oliver Ruiz, a partner at Malloy and Malloy, a Miami-based law firm specializing in trademark, patent and copyright law.
Otherwise, Ruiz said, an argument could be made that a company abandoned its rights to trademark by letting other entities use its brand and recognition without quality control.
“(Publix) would argue that if there’s something wrong, if the Twitter account makes a mistake, or if they maybe make a post that is controversial, for example, that would reflect poorly on Publix if consumers think that there’s a connection,” Ruiz said. “And they would argue that could harm their reputation and their goodwill associated with their brand.”
In this case, with social media accounts promoting a Publix product, such cases can be especially challenging, he said, adding: “You’re going after somebody who’s creating a lot of attention for you and, obviously, promoting the subs.”
Ruiz does not represent Publix or Dickey and said lawyers in trademark and copyright cases typically represent clients on all sides of such disputes.
It’s not clear whether the fight is over, such as whether Publix might pursue Dickey in court.
“It’ll be interesting to see how this plays out,” Ruiz said, “and whether Publix makes the decision to take additional steps.”
This story was produced by Fresh Take Florida, a news service of the University of Florida College of Journalism and Communications. The reporter can be reached at [email protected].
Editor’s note: The Twitter account is active again and Dickey provided a statement about that happened from his perspective, which is shared below:
Boar's Head Turkey Sub
Boar's Head Italian Sub
Boar's Head Ultimate Sub
Boar's Head Roast Beef Sub
Boar's Head Philly Cheese Sub
Boar's Head Cuban Sub
Chicken Codon Bleu Sub Hot
Boar's Head Deluxe Sub
Boar's Head Jerk Turkey & Gouda Sub
Boar's Head EverRoast Sub
Boar's Head American Sub
Boar's Head Maple Honey Turkey Sub
Publix Chicken Tender Sub
Publix Deli Mojo Pork Sub
Publix Asian BBQ Pork Sub
Boar's Head Turkey Wrap$6.09
Boar's Head Italian Wrap$6.09
Boar's Head Ultimate Wrap$6.09
Boar's Head Ham Wrap$6.09
Boar's Head Roast Beef Wrap$6.09
Boar's Head Philly Cuban Wrap$6.09
Boar's Head Deluxe Wrap$6.09
Boar's Head American Wrap$6.09
Boar's Head Maple Honey Turkey Wrap$6.09
Publix Chicken Tender Wrap$6.89
Publix Tuna Salad Wrap$5.59
Publix Egg Salad Wrap$5.69
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