NHRA - National Hot Rod Association
GearWrench, the manufacturer of premier mechanic hand tools, has partnered with Don Schumacher Racing to be the official tool supplier of Ron Capps and the Napa Auto Parts Funny Car team.
The multi-year agreement between GearWrench and DSR’s NAPA Funny Car team marks the tool maker’s first foray into NHRA drag racing since 2014. The brand’s racing sponsorship platform has grown substantially since 2017, having partnered with various IndyCar, NASCAR, Formula Drift, and Monster Energy Supercross teams, among others. GearWrench is excited to join forces with Capps and the NAPA team for the opportunity to reach NHRA’s captive audience of automotive ‘do-it-yourselfers’ and grassroots racers.
“Getting involved with Ron and the NAPA team and NHRA is a no-brainer,” said Rena Fiorello, Director of Brand Management at GearWrench. “Drag racing is one of those sports where the fans can really relate. They tinker on their own cars at home and bring them out to their local dragstrips on open test-and-tune nights. NHRA fans are our target audience, and Ron will be an excellent ambassador for us. GearWrench tools are designed to meet the toughest requirements of automotive technicians and industrial users. What better testament to the quality of our products than to be used on Ron’s 330-mile-per-hour, nitromethane-burning beast of a vehicle?”
The move also supports the retail relationship between GearWrench and NAPA Auto Parts.
“We’ve enjoyed a long relationship with NAPA, and this partnership with the NAPA Funny Car team will help us build on that,” Fiorello said. “We’re working with them on an aggressive growth strategy, which includes expanding the GearWrench product line across the NAPA system. We’re thrilled to expand our partnership by teaming up with them on the track.
As the official tool supplier of the NAPA Auto Parts Funny Car team, GearWrench branding will be prominently featured on Capps’ 11,000-horsepower Dodge Charger SRT Hellcat, his firesuit, NAPA crew member shirts, and throughout the NAPA hospitality area. GearWrench is also planning to partner with NAPA Auto Parts on various activation programs and appearances both on and off the track.
“I’m delighted to bring GearWrench into our NHRA world,” said Capps, the 2016 NHRA Funny Car world champion. “The racing on the track at any NHRA event is always incredible, but as we know, most of those races are won in the pit area where the talented teams tear these cars apart and put them back together in a matter of minutes. GearWrench offers a durable line of products for the professional-level mechanics. The same tools used by NAPA crew members can be purchased at NAPA stores. With NHRA fans having the most accessibility of any sport that I know of and having a front-row view to watch GearWrench tools at work, this partnership is a natural fit.”
Fans can expect to see the addition of GearWrench branding on the NAPA Auto Parts Dodge Charger SRT Hellcat when the 2021 NHRA Camping World Drag Racing Series season commences with in Gainesville, Fla., March 12-14.
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GEARWRENCH has increased its racing program dramatically over the past five years, driving a deeper connection not just with racing fans but with those who build, maintain, repair, and race. GEARWRENCH is proud to expand that racing program in 2021 with both Monster Energy Supercross and the Monster Energy Kawasaki race team.
The series sponsorship makes GEARWRENCH the Official and Exclusive Mechanics Hand Tool and Storage Sponsor for 10 of the 17 races this year, starting with Saturday’s season opener in Houston.
“It’s not just about the races. It’s the lifestyle and the passion that is shared on and off the track that makes this a great fit,” said Rena Fiorello, Director of Brand Management for GEARWRENCH. “People who follow this sport value the relationship between success and the tools it takes to get there. We’ve seen phenomenal growth and engagement in recent years with our racing programs and partnering with Monster Energy Supercross—the highest-profile off-road racing series on the planet—is the next evolution of that.”
Meanwhile, GEARWRENCH will team up with the No. 1-ranked Monster Energy Kawasaki race team, featuring reigning Supercross champion and three-time AMA Pro Motocross champion Eli Tomac, and teammate Adam Cianciarulo returning for his sophomore year in the premier class after an impressive rookie season.
“We are very excited to enter into a partnership with GEARWRENCH," said Dan Fahie, Senior Manager of Racing with Monster Energy Kawasaki. "When it comes to racing Supercross and Motocross at the professional level, we cannot take any shortcuts and we only use the best products to ensure our Kawasaki motorcycles and riders have the best resources to compete for championships. GEARWRENCH provides our team with premium tools that will help put our team in a position to succeed.”
The GEARWRENCH racing program also includes NASCAR with Chip Ganassi Racing and driver Kurt Busch and Formula Drift with driver “Rad” Dan Burkett.
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