Monat hair


MONAT Global Corp

Thank you for choosing to be part of our community at MONAT Global Corp (“MONAT”, “Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to data privacy. If you have any questions or concerns about our Privacy Policy or our practices with regards to your personal information, please contact us at [email protected]

This Privacy Policy applies to all information collected through our website, our mobile application, Facebook application, and/or any related services, sales, marketing or events (we refer to them collectively in this Privacy Policy as the "Sites").  

This Privacy Policy describes to you what information we collect, how we use it and what rights you have in relation to it. If there are any terms in this Privacy Policy that you do not agree with, please discontinue use of our sites and our services immediately.





Personal information you disclose to us  

In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.

We collect personal information that you voluntarily provide to us when registering at the Sites or Apps, expressing an interest in obtaining information about us or our products and services,
when participating in activities on the Sites (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise contacting us. 

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use.

The personal information we COLLECT can include the following: 

Name and Contact Data.We collect your first and last name, date of birth, your social security number, email address, postal address, phone number, and other similar contact data.

Credentials.We collect passwords, password hints, and similar security information used for authentication of your account with Us and to provide you account access.

Payment Data.We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument.
All payment data is stored by Our payment processor, Payvision B.V., and you should review its Privacy Policies and contact the payment processor directly to respond to your questions.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.  

Information automatically collected

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our websites. 

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information,
such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, about how and when you use our Site and other technical information.  
This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes. 

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookies Policy. 

Information collected through our Apps

In Short:
We may collect information regarding your mobile device, push notifications, and Facebook permissions when you use our apps.

If you use our Apps, we may also collect the following information:
  • Mobile Device Data. We may automatically collect device information (such as your mobile device ID, model and manufacturer), operating system, version information and IP address.

  • Push Notifications. We may request to send you push notifications regarding your account or the mobile application. If you wish to opt-out from receiving these types of communications, you may turn them off in your device’s settings

Information collected from other Sources

In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources. 

We may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms (such as Facebook), as well as from other third parties. Examples of the information we receive from other sources include: social media profile information (your name, gender, birthday, email, current city, state and country, user identification numbers for your contacts, profile picture URL and any other information that you choose to make public); marketing leads and search results and links, including paid listings (such as sponsored links). 


In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via Our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests ("Business Purposes"), in order to enter into or perform a contract with you ("Contractual"), with your consent ("Consent"), and/or for compliance with our legal obligations ("Legal Reasons"). We indicate the specific processing grounds we rely on next to each purpose listed below.  

We use the information we collect or receive:  
  • To send you marketing and promotional communications for Business Purposes and/or with your Consent. We and/or Our third party marketing partners may use the personal information you send to us for Our marketing purposes, if this is in accordance with your marketing preferences.  You can opt-out of Our marketing emails at any time (see the "Your Privacy Rights" below). 

  • To send administrative information to you for Business Purposes, Legal Reasons and/or possibly Contractual. We may use your personal information to send you product, service, and new feature information and/or information about changes to Our terms, conditions, and policies.

  • Fulfill and manage your orders for Contractual reasons. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Sites.

  • To post testimonials, with your Consent. We post testimonials on our Sites that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update, or delete your testimonial, please contact us at [email protected] and be sure to include your name, testimonial location, and contact information.

  • Deliver targeted advertising to you for our Business Purposes and/or with your Consent. We may use your information to develop and display content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. For more information, see our Cookies Policy. 

  • Administer prize draws and competitions for our Business Purposes and/or with your Consent. We may use your information to administer prize draws and competitions when you elect to participate in competitions.

  • Request Feedback for our Business Purposes and/or with your Consent. We may use your information to request feedback and to contact you about your use of our Sites. 

  • To protect our Sites for Business Purposes and/or Legal Reasons.  We may use your information as part of our efforts to keep our Sites safe and secure (for example, for fraud monitoring and prevention). 

  • To enable user-to-user communications with your consent. We may use your information in order to enable user-to-user communications with each user's consent.

  • To enforce our terms, conditions and policies for Business Purposes, Legal Reasons and/or possibly Contractual.

  • To respond to legal requests and prevent harm for Legal Reasons. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve Our Sites, products, services, marketing and your experience.



In Short: We only share information with your consent, to comply with laws, to protect your rights, or to fulfill Our business obligations. 

We only share and disclose your information in the following situations:
  • Compliance with Laws. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

  • Vital Interests and Legal Rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of Our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved. 

  • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for Us or on Our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Sites, which will enable them to collect data about how you interact with the Sites over time.  This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.

  • Cross Border Transfers. We transfer personal data to various jurisdictions as necessary for the purposes described above, including to jurisdictions that may not provide the same level of data protection as your home country.  We provide appropriate protections for cross-border transfers as required by applicable law for international data transfers.  

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with Us.

  • Business Partners. We may share your information with our business partners to offer you certain products, services or promotions. 

  • With your Consent. We may disclose your personal information for any other purpose with your consent.

  • Other Users. When you share personal information (for example, by posting comments, contributions or other content to the Sites) or otherwise interact with public areas of the Site [or App], such personal information may be viewed by all users and may be publicly distributed outside the Site in perpetuity. If you interact with other users of Our Sites and register through a social network (such as Facebook), your contacts on the social network will see your name, profile photo, and descriptions of your activity.  


4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? In Short: We may use cookies and other tracking technologies to collect and store your information.We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in Our Cookies Policy.


In Short: We are not responsible for the safety of any information that you share with third-party providers who advertise, but are not affiliated with, our websites. 

The Sites may contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Sites. You should review the policies of such third parties and contact them directly to respond to your questions.


In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law. 
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this Policy will require us keeping your personal information for longer than 3 years for contractual purposes and 3 years for marketing activities for the period of time in which you have an account with us and 3 years past the termination of your account in order to satisfy certain tax and legal regulatory requirements.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


In Short: We aim to protect your personal information through a system of organizational and technical security measures. 

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do Our best to protect your personal information, transmission of personal information to and from Our Sites is at your own risk. You should only access the services within a secure environment. 


In Short: We do not knowingly collect data from or market to children under 13 years of age. 

We comply with the Children's Online Privacy Protection Act of 1998. The Site is not directed to individuals under the age of thirteen (13), and we request that such individuals not provide personal information through the Site. If you are under 13 years of age, you may browse our Site; however, you may not provide personal information to us. For example, you cannot register or make a purchase. This policy is designed to protect children. Federal law requires us to take special steps to safeguard children's privacy. For more information about this federal law and about children's privacy, visit the Federal Trade Commission. If you register with us and we discover that you are under 13, we will delete such registration. If you are under 13 and want to make a purchase, please ask a parent or guardian to place the order for you.


In Short: You have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. 

You can manage your profile and email preferences, including “opting out” of email by contacting us using the information in the “Account Information”section below.  For California residents, please consult the “What are your California Privacy Rights”section for additional considerations.

Our processing of your data is based upon your consent, contract performance (e.g., your purchase of products or membership sign-up/renewal), legitimate business interest (e.g., direct marketing of goods and services), or compliance with law.  You have the right to object to our processing of your data or to restrict our processing of your data. In addition, if you have consented to the processing of your personal data, you have the right to withdraw your consent at any time.
It is important for you to play a role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess and never reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered and make sure to log out of your account every time you leave the computer.


Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, such as name, email and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third-parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us at [email protected] We will respond to these requests within forty-five (45) days. Requests that come by other means may result in a delayed response. Verification of your request may require that you disclose additional personal information. 

California law also provides that California residents are entitled to know how the website responds to “Do Not Track” browser settings. Like many other websites and online services, this website does not currently alter its practices when it receives “Do Not Track” signals. 

When you visit a website in any browser, you automatically share information with that website, such as cookies, your IP address, and other standard PC information.  If the website contains content provided by a third-party website (for example, a map, advertisement, or web measurement tools such as web beacon or scripts), some information about you may be automatically sent to the content provider.  This type of arrangement has several benefits: for example, you can access third-party content conveniently, and the presence of advertising on a website you’re visiting may let the website provide access to premium content at no charge.  There can, however, be an impact on your privacy as a result, because it is possible for the content providers to track you across multiple websites.

When the Do No Track feature in Internet Explorer is turned on, Internet Explorer will send you a Do Not Track request to the websites you visit and to the third parties whose content is hosted on those Sites to let the Sites know that you would prefer not to be tracked.  Websites may continue to engage in activities you might view as tracking even though you have expressed this preference, depending on your websites’ privacy practices.  Websites may ask for permission for an exception from Do Not Track.  You can clear the websites you have exempted at any time.

 To turn the Do Not Track feature on or off:
  1. On your computer, open Chrome.

  2. At the top right, click MORE : > Settings.

  3. At the bottom, click Advanced.

  4. Under “Privacy and Security,” turn Send a “Do Not Track” request with your browsing traffic on or off.


Account Information

You may at any time review or change the information in your account or cancel your membership by:
  •  Logging into your account settings and updating your account to change the information.

  • Contacting us using the contact information provided below.

  • Contacting Our Customer Service Department to cancel your membership of service since you may not cancel your membership through our Sites.  To cancel your membership, please contact Our Customer Service Department at 1 (888) 867-9987; Monday through Friday: 8:00 a.m. to 11:00 p.m. EST and Saturdays from 8:00 a.m. to 5:00 p.m. EST.

  • Upon your request to cancel your membership or account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies:Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of Our Sites. To opt-out of interest-based advertising by advertisers on our Site visit For further information, please see Our Cookies Policy.

Opting out of email marketing:You can unsubscribe from Our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, even after you opt-out from receiving marketing messages from Us, you may continue to receive transactional and product-related messages. You can also opt-out by: 
  • Contacting Us using the contact information provided below


We do not sell personal information that is collected by, used by, or shared with Us.


In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information. 


If you have questions or comments about this policy, email us Our Privacy Officer at [email protected] by post to:

MONAT Global Corp
Attn: Data Protection Officer 
3470 NW 82 Avenue, Suite 910
Miami, Florida 33122


This policy may be revised and updated by MONAT from time to time in MONAT’s sole and absolute discretion. All such changes shall be effective once published by MONAT. 


This Site is created and controlled by us in the State of Florida. The laws of the State of Florida govern these Terms of Use, without giving effect to any principles of conflicts of laws. You agree that any action at law or in equity arising out of or relating to these Terms of Use or the Site shall be filed, and that venue properly lies, only in the State or Federal courts located in Miami-Dade County, State of Florida, and you hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action.

Last Revised: March 18, 2020



Hundreds complain that hair products caused balding, sores and itching

Ron Hurtibise

By Ron Hurtibise

South Florida Sun Sentinel|

Sep 20, 2020 at 10:00 AM

A class action lawsuit filed by multiple plaintiffs accuses hair product maker Monat of misrepresenting ingredients as safe when they actually caused hair loss and skin lesions in some users.

Hundreds of consumers have filed complaints about an array of expensive hair care products — marketed by a company in South Florida — that they say led to hair loss, balding, itching, sores and skin lesions.

Many have filed federal lawsuits against Monat Global Corp., which has signed an agreement with Florida’s attorney general’s office promising not to engage in unlawful and misleading sales and marketing practices alleged in complaints to the Better Business Bureau and U.S. Food and Drug Administration dating back to 2015.

Some customers said that when they reported the problems to the sales reps, they were told that their hair was undergoing “detoxification” and they should continue to use the product.

“After two weeks using the product I started noticing extreme hair loss with every shower," a customer posted on the Better Business Bureau website in 2017. "It would cover the drain and come out in clumps. I contacted the rep and she told me that my hair was detoxing. I continued to use [it] another week and my hair still was falling out in clumps after washing.”

Some complained that they weren’t told that by accepting discounts offered for initial purchases of Monat products, they were enrolled in VIP memberships and automatically charged for future deliveries they did not request.

In an “Assurance of Voluntary Compliance" that took effect this month, Monat certified that it would refrain from engaging in activities alleged in complaints reviewed by the state. Monat did not admit to the conduct alleged in the complaints, and the agreement states that the attorney general “takes no position” on whether Monat “acted reasonably and in good faith or conducted its business fairly and honestly” or whether “clinical studies demonstrate the safety or efficacy of [Monat’s] products.”

Many of the complaints under investigation mirror charges by customers in 10 class action suits filed by 18 lead plaintiffs from 15 states against the lucrative multilevel marketing company, which is headquartered in Doral.

In 2018, those suits were consolidated into a single multidistrict suit underway in U.S. District Court in Miami. The consolidated lawsuit accuses Monat of representing its products as clinically proven to promote hair growth and prevent baldness — claims it says only a drug regulated and approved by the FDA can make. The suit also accuses the company of falsely claiming its products contain only natural ingredients and no toxins, petrochemicals, sulfates, or gluten.

Monat, founded in 2014, declined to answer specific questions about allegations outlined in the agreement and the class action lawsuits. But the company released a statement that reads, in part:

"We’ve have been working closely with the Florida attorney general’s office to address a number of matters related to customer relations and our rapid growth since 2017. After a lengthy process, we are pleased this matter has come to a close with no findings of wrongdoing.

“We grew incredibly fast in 2017 and 2018 — faster than we expected. We also grew faster than we were prepared for and as a result, we had some issues to address. Those issues have now been resolved.

“Our working relationship with the Florida [attorney general’s] office was productive and positive and they brought some important matters to light while empowering us to address them. We have clarified and more carefully addressed our marketing messages and our process for handling complaints to improve the customer experience.”

Complaints piled up quickly

After its founding in 2014, Monat evolved rapidly into one of the nation’s largest sellers of hair care products through its system of sales reps extolling the brand’s benefits and offering discounts to customers willing to become sales reps themselves.

Within three years, the company sold more than 20 million units of its product in the U.S. and Canada and generated about $300 million in 2017 alone for its corporate owner, Alcora Corp., according to the consolidated suit.

Customers are typically sold Monat products in small bundles called “treatment systems” that include a shampoo, a conditioner and a “leave-in” product with names like Moxie Magnifying Mousse, Rejuvabeads, Replentish Masque and Reshape Root Lifter.

On its website, the company sells a one-ounce container of a pre-shampoo treatment called Rejuveniqe Light for $99 — $84 for “VIP Customers" — that the company states will leave skin and hair “looking healthy, radiant and vibrant."

What Monat promises not to do

In the agreement with the attorney general, Monat affirmed that it will permanently refrain from:

  • Making any representation “about the health benefits, safety, performance, or efficacy” of any of its products unless it “possesses and relies upon Competent and Reliable Scientific Evidence ... to substantiate that the representation is true.”
  • Misrepresenting that a product “causes hair loss because your scalp is detoxifying and the hair follicles are enlarging.”
  • Misrepresenting that a product “is clinically proven to increase hair growth and significantly decrease hair loss.”
  • Misrepresenting that the benefits of its products “are scientifically proven" or that independent lab tests confirm their safety and effectiveness.
  • Misrepresenting that the company was certified by any entity, including governmental entities.
  • Misrepresenting that a product “does not and never will contain polyethylene glycol, petrochemicals, sulfates, harmful fragrances, and harmful colors,” and that its products are “100% vegan or gluten free.”
  • Misrepresenting that customers are receiving a 100% money-back, satisfaction guarantee, and the total cost that will be incurred as a result of accepting a discount.
  • "Falsely or deceptively using stock photos as ‘before and after photos’ in its advertisements.

In addition, the company agreed to “clearly and conspicuously” disclose its terms and conditions before obtaining customers' billing information and/or charging the consumer’s credit card, debit card, bank account or other financial account.

Monat agreed to pay $250,000 to cover the state’s attorneys fees, costs and investigative fees, and to refund at least $82,782 to customers whose complaints were reviewed in the investigation.

Kylie Mason, spokeswoman for Florida Attorney General Ashley Moody, said by email that investigators reviewed 21 complaints to the Attorney General’s Office and 874 complaints to the Better Business Bureau submitted between June 2015 and March 2019. The office has received another 30 complaints since the agreement was signed on Aug. 13.

The agreement required the company to voluntarily comply with its terms within 30 days after signing it. Failure by Monat to comply with the terms will be considered evidence of a violation of the Florida Deceptive and Unfair Trade Practices Act and could result in the Attorney General’s Office reopening the investigation and taking further action, Mason said.

“In entering into this [agreement], our office obtained restitution for consumers, strong injunctive terms to prevent future violations, and a provision establishing penalties if any future violation occurs,” Mason said.

Mason said the office will be in contact with consumers eligible for refunds and is working to establish a process for further “consumer redress.” Once in place, the office will issue a notice about the Assurance of Voluntary Compliance on its website along with instructions on how consumers can request refunds.

Suit says Monat lied about product safety

Janet Varnell, a Tampa-based plaintiffs attorney representing one of the lead plaintiffs in the class action suit, said in an interview that the agreement with the attorney general’s office is an important development in a long-running awareness campaign waged by Monat’s dissatisfied customers.

“I certainly hope it’s going to curb the practices that so many people are complaining about,” she said in an interview. “I’m encouraged because the attorney general’s office will go after them if they violate any of the terms.”

Defendants in the suit accuse Monat of marketing its products as a revolutionary anti-aging “treatment system” with the ability to grow hair and impact hormonal levels to prevent hair loss.

The suit says Monat or its agents touted the products as “safe,” “naturally based,” and “clinically tested, proven and guaranteed to deliver longer, fuller, stronger, younger-looking hair in just 90 days.”

The lawsuit accuses the company of representing that its products are “FDA approved” and made in the United States in a facility approved by the U.S. Food and Drug Administration. They have “curative benefits such as the ability to treat medically diagnosed hair and scalp conditions.”

But the company never sought nor received FDA approval, the suit states. “Far from the panacea promised by [the company], Monat Products can cause embarrassing and extreme hair loss, hair breakage, head sores, infections requiring antibiotic treatment and other severe skin reactions,” it claims, adding, "Once hair loss begins, it can often continue for weeks or months “even if the consumer immediately discontinues use of the products.”

Plaintiffs in the consolidated lawsuit include Amber Alabaster, an Oklahoma resident who said her hair turned yellow, dry and brittle, and she developed cystic acne after using seven Monat-branded products over two months in 2017.

Alabaster’s suit, filed in December 2018 by the Coral Gables firm Colson Hicks Eidson, also accused Monat of concealing customers' reports of adverse effects by deleting negative comments from the internet, suing critics, and issuing cease-and-desist letters to individuals who complained publicly about the products.

Vickie Harrington, a North Carolina customer who started a Facebook group for other alleged victims, was sued by Monat in January 2018 for more than $75,000. Monat’s complaint, filed in federal court, accused Harrington of making defamatory statements about its products, including by posting “an altered photograph of Leonardo da Vinci’s Mona Lisa portrait, with the subject’s hair removed so she appeared bald, which Harrington titled ‘Monat Lisa.’”

Harrington settled with the company for terms that included turning over control of the Facebook group to Monat, Alabaster’s suit states.

Since then, alleged victims have created another Facebook group. The word Monat is not in its name and participants are careful not to use the company’s name when commenting.

Plaintiffs ‘should have known’ about allergies

In the response it filed in court to the consolidated lawsuit, Monat denied all charges by plaintiffs and said it was victimized by smear campaigns organized by hair stylists who “struck back” against Monat out of concern that Monat’s sales were displacing their salon-brand products.

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Among its defenses, Monat accused the plaintiffs of breaching their “duty of care” by failing to determine whether they were allergic and hypersensitive to any of the ingredients in its products, and by not avoiding use of products to which they are allergic or hypersensitive.

The company also accused plaintiffs of “failing to mitigate their damages by using products with ingredients to which “they knew or should have known they had allergies or hypersensitivities,” using products “that allegedly caused them harm for longer than was reasonable under the circumstances,” and of failing to seek immediate medical attention or follow doctors' advice.

While the consolidated suit claims Monat sales reps told customers experiencing adverse reactions that they were “detoxing” and should continue using the product, it also says that the company now tells consumers to stop using the product in such cases. And in a response to a complaint about hair loss and scalp itching on the Better Business Bureau site, the company said it recommends “that anyone who may have a problem with any of our products should cease using the product immediately” and speak with their physician.

In its statement for this story, Monat said it now has more than 2 million customers in five global markets. Of its 1,000 employees around the world, nearly 500 are in South Florida. The company donates more than $1 million a year to charities through its Monat Foundation.

“We continue to focus on manufacturing the most safe and effective premium hair and skin care products,” the statement said. “Each year we spend hundreds of thousands of dollars to conduct thousands of tests to ensure our products are safe and effective. We continue to engage third-party scientific testing laboratories to validate the safety and effectiveness of our products. In each case the findings are conclusive — our products are safe and effective for their intended purpose.”

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Monat shampoo products cause hair loss, balding, hundreds of consumers claim

Hundreds of consumers have made hair-raising claims about Monat, a shampoo and beauty product line sold all over social media.

The Florida-based hair and skincare product line that claims to be made without toxic ingredients like sulfates and parabens has been hit with federal lawsuits, with customers complaining its products have caused balding, hair loss, itching, and other adverse reactions.

Now, Monat Global Corp. was ordered to sign an agreement with Florida’s attorney general office promising it would not conduct misleading sales and marketing practices, with complaints to the Better Business Bureau and U.S. Food and Drug Administration, some dating back as far as 2015, the South Florida Sun-Sentinel reported. The agreement also states that Monat will have to refund customers — at least $82,782 reviewed in the investigation —  alleging adverse effects from its products, according to the report.


Customers who complained of hair breakage and thinning also alleged that Monat told them their hair was experiencing a reaction from a “detox period," and that they should continue to use the product. Others have accused the company of allegedly tricking them into paying for products by offering them discounts upfront without stating that they would automatically be enrolled into a VIP membership and charged for future products.

Monat signed an agreement with Florida's attorney general office promising not to conduct misleading sales and marketing practices following hundreds of consumer complaints to the Better Business Bureau and U.S. Food and Drug Administration. (Monat B

“We have been working closely with the Florida Attorney General’s office to address a number of matters related to customer relations and our rapid growth since 2017,” Monat told FOX Business in a statement Monday. "After a two-year process, we are pleased this matter has come to a close with no findings of wrongdoing."

Monat, in the agreement with the attorney general, promised to no longer misrepresent a product that “causes hair loss because your scalp is detoxifying and the hair follicles are enlarging," or claim a product is "clinically proven to increase hair growth and significantly decrease hair loss." They also agreed not to falsely use before-and-after photos in ads, among other practices.


A Reddit thread created a year ago, asking “Is Monat hair loss permanent?” has since garnered nearly 200 comments with consumers detailing their alleged issues with the products.

“Each time I shampooed I would experience a lot of hair loss (tons of hair at the drain and while brushing out). I thought it was a coincidence. But it was very alarming. That type of ‘detoxing’ is NOT normal.” one user posted on Reddit, explaining that they stopped using its products immediately after reading other negative user experiences and said they “stopped seeing such a dramatic hair loss when washing.”

Other individuals agreed they noticed their hair grew in thicker after they stopped using Monat products.

Another customer complained last week on Twitter that the company continued to charge their credit card for items they did not purchase.

“If you want your card charged at random times for hair stuff you never ordered at 4 a.m. once every few months then I highly suggest going w Monat,” another user wrote on Twitter on Sept. 23 claiming that they ordered Monat once two years ago and they were allegedly still being charged.


Monat, founded in 2014, is sold person-to-person through a multi-level marketing partner program in which sales reps, many of whom are female social media influencers, help promote and sell the products to followers and other customers. In return, they get a cut of the profits and a portion of sales from any sales reps they recruit.

Since 2016, the company has increased its revenue by nearly 758%, from $42.58 million to $365.7 million, and was named South Florida’s second-fastest-growing company over $25 million by the South Florida Business Journal in August 2019.


“We grew incredibly fast in 2017 and 2018 – faster than we expected. We also grew faster than we were prepared for and as a result, we had some issues to address. We are confident, however, those issues around customer service, product returns, and clarity on our marketing messages have been resolved," Monat said in a statement.

Sales reps for the company typically sell the beauty products shipped direct-to-consumers in packs that include shampoo, conditioner, and other leave-in treatment products such as Moxie Magnifying Mousse or Reshape Root Lifter. Products are said to help color-treated hair and promote hydration and volume, among other things.



Do Monat Hair Care Products Cause Hair Loss?

Monat is a beauty brand that develops and sells hair care and skin care products. All of the products that Monat sells are free from parabens, sulfates, and animal-derived ingredients. Shampoos, conditioners, and hair masks are some of the products for which Monat is best known.

Monat does a majority of its sales through what’s called “multilevel marketing,” which means that you buy the product from one of their individual sales representatives instead of from a store.

This sales approach, combined with Monat’s eco-friendly formulas, has made Monat a hit with many online influencers and younger consumers.

But not everyone loves Monat. Some who have used their shampoos and conditioners say that Monat products do the opposite of what they claim. They say that using the hair care line caused skin irritation, scalp flaking, and even hair loss and breakage.

Monat has been named in at least six lawsuits stemming from negative reviews of its hair care products. Monat denies that their formulas are unsafe when they’re used as instructed.

So, should you be concerned about using Monat products on your hair? We’ll cover everything you need to know before you invest in their hair care products.

Monat hair loss lawsuits 

Class-action lawsuits against Monat began to appear in 2015. Each of these lawsuits alleged similar things: that Monat products led to scalp inflammation, burning, hair breakage, and bald spots.

Eventually, these class-action lawsuits were consolidated into one case, which was litigated in Florida, where Monat is based.

In 2018, the Florida attorney general’s office requested that Monat sign a voluntary agreement that would require the company to give refunds if a customer felt misled by the company’s claims. The agreement also states that Monat is no longer allowed to make certain claims in its advertising material.

The attorney general’s ruling takes no position on whether Monat did anything wrong. The lawsuit boiled down to whether Monat was participating in false advertising. It didn’t address the science behind Monat products or whether they actually can cause hair damage for some people.

Which products were reportedly linked to hair loss

Reports about the Monat products causing hair loss have been mostly anecdotal.

To make things even more confusing, many who say they experienced hair loss due to Monat were using multiple Monat products when their symptoms first appeared.

Since Monat is supposed to stop hair loss, these customers increased the number of Monat products they were using when they noticed their hair falling out. Ultimately they decided that Monat was the cause and not the solution for their hair loss.

Since this appears to be a pretty common scenario, it’s nearly impossible to know exactly which product (if any) triggered the hair loss, breakage, and skin irritation.

Products commonly cited in online consumer complaints include:

  • Intense Repair Treatment Shampoo
  • Intense Repair Treatment Leave-In Conditioner
  • Rejuvenique Oil Intensive Treatment

The Food and Drug Administration (FDA) has investigated over 300 claims about Monat products. The Better Business Bureau (BBB) received hundreds of complaints about Monat products in a 3-day period in 2018, leading the BBB to disable reviews of the company on its website. Monat is currently not BBB-accredited.

Did Monat products actually cause hair loss?

To put it simply, we don’t know whether Monat products caused hair loss for the consumers who filed class-action suits against the brand.

To clear the air around its brand, Monat conducted independent clinical trials to prove that their hair care products are safe. Since Monat funded these clinical trials, they can’t really be considered unbiased. For what it’s worth, Monat’s studies found that their proprietary blend of botanical ingredients is safe and effective for everyday use.

Capixyl ( red clover extract) is an active ingredient in several Monat products. There’s that supports the use of red clover extract to promote hair growth. There’s no research that indicates capixyl causes balding or hair breakage.

Procataline, a proprietary blend in some Monat products, supposedly works as an antioxidant to protect your hair from environmental damage. This herbal blend contains pea extract.

A with only 10 volunteers indicated that pea sprout extract promoted hair growth when it was applied to the scalp. No negative side effects were reported from this study, but more research is clearly needed.

Based on available research, there’s no reason to conclude that Monat products cause hair loss. But that doesn’t mean it’s never happened or that the products don’t trigger negative side effects for some people.

Are Monat products safe?

Monat products are probably safe for the majority of people who use them. There may be horror stories online as well as negative reviews, but there are also many satisfied customers who return to the business again and again.

The ideal consumer for Monat doesn’t have sensitivities or allergies to Monat ingredients. Of course, it’s possible you could have a sensitivity and not know until you use Monat and have a negative reaction.

If you have had an allergic reaction to botanical ingredients like essential oils, or if you have a sensitive scalp, you might want to skip Monat products. People who have eczema, dandruff, scalp psoriasis, or other inflammatory scalp conditions might want to steer clear.

The evidence we have for Monat’s effectiveness is mostly provided by Monat, so it’s hard to say how well the products actually work.

If you have an underlying health condition that puts you at a higher risk for hair loss, or if you have hair that’s been damaged by chemical treatments or bleaching, that’s not something that Monat can address.

The products are meant to add volume and shine to hair that looks thinner. Monat isn’t a replacement for medical treatment of female pattern hair loss or alopecia areata.


Monat hair products are most likely safe for most people. But that doesn’t mean they’re safe for you.

It’s possible to develop an allergic reaction to the ingredients, so be sure to do a spot test before using it. Stop using Monat products immediately if you experience any symptoms of allergy.

If you have an underlying health condition that’s causing hair loss, if your hair has been damaged by chemicals and dyes, or if you’re genetically at a higher risk for bald spots, Monat might not provide the results that you’re hoping for.

Speak with a dermatologist if you’re experiencing sudden or severe hair loss.


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