Why Is Everyone So Mad At Gabbie Hanna?
When I got to YouTuber Gabbie Hanna’s $2.2 million Studio City home in Los Angeles last month, I rang the doorbell and was promptly told to let myself in. “Door’s open,” her boyfriend told me through the intercom. Their two cats sitting on a tall scratching post barely lifted their heads, leaving me to walk through Hanna’s home on my own, hoping to find her. She wasn’t in the living room, which had a framed print of the word “cunt” written in cursive sitting next to an emerald couch. She wasn’t in one of the two recording studios in her home where she records her podcast Burnout With Gabbie Hanna, one of which is decorated with awards from YouTube and a framed printout of her placement on the New York Times bestseller list. (She has published two poetry collections, 2017’s Adultolescence and 2020’s Dandelion.) I finally found her upstairs in her bedroom, getting her makeup done for our photo shoot, wearing cutoff jeans and a vintage Queen T-shirt while her publicist, the makeup artist, and the photographer’s assistant made a semi-circle around her.
We made awkward small talk for a few minutes before Hanna turned to us and said, “OK. This is a question for the room: What’s your most embarrassing moment?” And even though she hadn’t met any of us before — including her new publicist, who at no point during the day would allow me to speak to Hanna alone — we answered. One told her about a recent blackout, another about an awkward interaction with a crush. “And you?” Hanna asked me. I mean, come on. Buy a girl a drink first.
Such is the way 30-year-old Hanna has lived her life for the last seven or so years: perennially online and eager to tell you everything that’s ever happened to her. First she was on Vine, where she made a name for herself through her comedy bits in 2013, which later got her a few nominations at the Teen Choice Awards in 2016. In 2014, she debuted The Gabbie Show on YouTube, which picked up steam in 2017, coming up alongside fellow creators like Lilly Singh, Liza Koshy, and David Dobrik. She gained a following by making personality-driven videos with her creator friends and storytime videos about her own life. (Hanna was briefly a video fellow at BuzzFeed in 2015, though we had never interacted before our interview.) At the height of her popularity, with millions of followers on YouTube, Instagram, and Twitter, she was nominated for YouTuber of the Year at the 2018 Shorty Awards.
But these days, Hanna’s YouTube page is largely dormant. Her subscribers are down to around 5.7 million. In the last month alone, she’s lost 30,000 subscribers. Her latest video has just under 244,000 views, a precipitous drop compared to videos posted a year earlier like “My VERY Dark Childhood :,(” (1.3 million views) or “Trying Lip Filler for the First Time!” (2.4 million views). In the last five months, she’s posted just one video, a cover of Alanis Morissette’s “You Oughta Know.”
Her dwindling subscriber base has no doubt been the result of a series of swift and unending controversies. First, in 2017, people criticized Hanna for making a video about a classmate who died of a drug overdose without consulting the family first. (Hanna apologized in a follow-up video.) Then, in 2018, she promoted a free (except for shipping) set of makeup brushes that people claimed were poorly made, began shedding after the first use, and, in some cases, never actually showed up after orders were placed. But instead of apologizing, she blamed her audience. “Are they these amazing, high-quality, can’t-even-believe-it, great brushes?” Hanna said in a response video while doing her makeup with the offending brushes. “No. I also never said they were. ... I’m not sure what quality people were expecting when they paid $10 for 10 brushes.” Then, in 2019, Hanna allegedly told Trisha Paytas’s then-boyfriend, Jason Nash, that the fellow YouTuber had herpes. Paytas denied the accusation. Hanna also had to apologize for tweeting, “If I could be any animal I’d be a beyonce.”
“It feels like I’m always dishing out apologies and I’ve never once received one, and that to me feels a little chaotic.”
And then, in 2019, she became embroiled in her most serious controversy. Jessi Smiles (whose real name is Jessi Vasquez) accused her ex-boyfriend Curtis Lepore of raping her in 2013; she later claimed that Hanna had continued to stay friends and collaborate with him. (Smiles filed charges in 2014 and dropped them a month later when Lepore pleaded guilty to felony assault. Lepore did not respond to my interview requests, and Smiles declined to comment for this story.) Soon thereafter, Hanna was labeled a “rape apologist” by the public. Fellow creators and followers turned on Hanna, who was once considered sincere and emotionally intimate with her audience, and began calling her calculating and manipulative.
“Who didn’t I apologize to,” Hanna told me after we sat in her backyard. “I gave Jessi Smiles an apology. I gave Beyoncé an apology. It feels like I’m always dishing out apologies and I’ve never once received one, and that to me feels a little chaotic.”
YouTubers are constantly apologizing for their public gaffes; makeup experts have practically created a subindustry with their crying mea culpas alone. Hanna isn’t unique in making very public mistakes, handling them poorly, and then having to backtrack. See: James Charles, Jeffree Star, Tana Mongeau, David Dobrik, Laura Lee, Manny Mua, Shane Dawson, and truly, I could go on. And just like the others, some of Hanna’s apologies seem sincere and some really don’t. But unlike her YouTuber peers, Hanna hasn’t been able to bounce back after an apology video or time off social media — perhaps because a sizable chunk of her audience is absolutely not buying that she’s sorry for anything. She can’t move forward, because they won’t let her. Everything she posts is another reason for them to bring up the exploited dead teen, the allegations of being a rape apologist, the molting makeup brushes. If people aren’t taking shots at her in the comments of her TikTok videos, then they’re making memes of her. “I honestly just want to be left alone,” Hanna said. “But they just can’t resist.”
The allegations levied against Hanna range from the tedious (makeup brushes) to the sincerely awful (ignored her friend’s alleged rape), but they’re not worse than those about any of her (often male) counterparts. She’s a manipulative asshole? Take a number. She’s insincere? Who isn’t? YouTube helps the worst of humanity float to the top and rewards them for their worst behavior. Take for instance Logan Paul, who recorded a dead body in a forest in 2017, said he was sorry and now makes $150,000 for one Facebook post.
So why should Hanna be treated any differently? “I started on YouTube being a dramatic loudmouth, confrontational storyteller, and that was the version of me everybody loved,” she told me. “At some point, I started hiding in myself and being silenced because I was so afraid of what people would say. I didn't have anyone backing me. I just want to be my fucking self.”
On her bedroom walls hang two framed portraits of Freddie Mercury. One of her cats is even named Freddie Purrcury (the other one: Radio Ga Ga). Hanna loves Queen, loves Mercury’s music, but she specifically admires his I-don’t-give-a-shit attitude. “I like looking up interviews where he’s telling people off,” she said.
I watched as she put on a strapless black leather dress, a clear raincoat, a lucite bow tie, and treacherously high clear heels for the shoot. Hanna applied a dual-tone lip, red on top and black on the bottom — something she’s trying to make her signature look. She smiled at herself in the mirror and teased her hair. “Everyone made fun of Freddie Mercury too.”
Hanna grew up in suburban Pennsylvania and is the third of six children. Her father is Lebanese, her mother French and Polish. She said she had a tough upbringing — her parents were both incredibly young when they had her, and, according to her, she nearly fell into homelessness a few times as a child — and that’s something she’s still unpacking. Hanna also said she has a long history of being bullied as a child, an experience that she still deals with online from her former friends as well as total strangers.
It’s true — some of the things people say to her online are ghastly. When she posts a seminude selfie, she’s mocked and derided. Her nose is a near-constant source of inspiration for the cruelest digs from her audience. “I get all these comments of people talking about my nose, saying I’m the Froot Loop bird and calling me ‘Pinocchio’ and shit,” she said. “I can’t say something about that?”
“I get all these comments of people talking about my nose, saying I’m the Froot Loop bird and calling me ‘Pinocchio’ and shit,” she said. “I can’t say something about that?”
Hanna admits that she hasn’t been on her best behavior in the past. “Of course I was a fucking asshole,” she said. “I have a fucking neurological disorder that was unchecked, and I wasn't taking care of my mental health.” She says she's recently gotten a diagnosis for ADHD and C-PTSD, or complex post-traumatic stress disorder. “People throw it around a lot and say ‘Oh, I’m ADHD’ when you’re getting a little bit restless or fidgety, but it’s a lot more than that,” she said, adding that the disorder causes her to be impulsive and affects her short-term memory. (Despite considering herself neurodivergent, she was called out for being “ableist” in a March tweet, dismissing “tone indicators,” tags used for neurodivergent people who might have difficulty inferring tone online.) “Part of being neurodivergent is being impulsive and not fully thinking through decisions,” she told me. “I think people have a hard time differentiating between making an excuse and trying to explain yourself.”
Hanna said her impulsivity keeps getting her in trouble, going all the way back to 2018, when she was promoting those flimsy makeup brushes. “Whenever people want to discredit me on whatever my current thing is, they go back to the beginning and say, ‘Remember you scammed your fans?’ kind of vibe,” she told me about the backlash. She seems to understand that her approach to dealing with controversies could be better.
“That was a really bad response,” she said about her response to the makeup brush fiasco. “Part of the problem was not having a good team at the time and not having a ton of life experience. I went from being a drunk college kid to having a lot of followers and a lot of responsibility, and I was so defensive because I was already getting made fun of because I was a meme. When you get a lot of hate, it’s hard to sift out what’s hate and what’s valid. I needed to learn a lot.”
For a time, the worst thing you could call Gabbie Hanna was a scammer, an irresponsible agent of capitalism who was only out to make money for herself, even if it meant her fans went home with shoddy sponsored products. But then came the rape apologist claims, which have continued to dog her.
YouTuber Jessi Smiles accused her ex-boyfriend Curtis Lepore of raping her in 2013 while she was asleep and recovering from a concussion. Smiles and Hanna were once real-life friends and YouTube collaborators — but in 2019, Smiles made a video accusing Hanna of staying friends with Lepore, even after she’d heard about the allegations. “One of the things that I believe you never do, even if you hate someone now,” Smiles says in her video through tears, “is hang out with their rapist and their friends.” (Smiles declined a request for comment, and Lepore did not respond to multiple requests for comment.)
Hanna denied that she was ever Lepore’s friend. She said she had always believed what Smiles had said about her ex-boyfriend. “You have to really try to not give a fuck what people say if it’s not true,” she said. “Every time I put out a project, it’s instantly, completely shut down by people starting a new rumor that day. Am I going to live like that forever? Or am I going to do whatever the fuck I want because you’re going to hate me anyway?”
“I went from being a drunk college kid to having a lot of followers and a lot of responsibility, and I was so defensive because I was already getting made fun of because I was a meme.”
I don’t know the truth about Hanna and Lepore, but I do know she has consistently handled criticism poorly. Unlike other YouTubers who behave much, much, much more poorly, Hanna actually replies to her detractors’ comments. And when she does, it’s easy to assume she’s hungry for the engagement. After all, she ultimately benefits from it. But what’s frustrating is that she’s trying to have it both ways — to relish in being the most hated person online (like a Logan or Jake Paul) while also being sensitive about it (like David Dobrik, who has not returned to online life since his apology video in March).
In June 2020, while recording an episode of her podcast Box of Thoughts, Hanna went on an hourlong rant, clearly upset about how she’s been treated by her colleagues, her (former) friends, and her most hostile followers. She took particular umbrage at people who mocked her for seeming unstable. “You’re going to talk about my mental health as I’m having a mental breakdown because you gaslighted and mentally abused me for fucking months because you spread a one-sided narrative that you knew was filled with fucking lies for months, and now I’m talking about it and I’m losing my mind? ... Fuck you! Fuck all of these people for what they’ve done to me,” she said. “And for them to be tweeting right now [that] I’m playing the victim — I am the fucking victim. … These are bullies. These are high school fucking bullies.” That last line — high school fucking bullies — was memed a thousand times over. Hanna, ever savvy, tried to benefit from that too: she made T-shirts.
Tired of the relentless controversies, Hanna has mostly pivoted away from YouTube. In many ways, she had to. She’s now focusing on her music, but even her pivot has come with its own issues. In 2018, she did an interview with Genius, breaking down her song “Monster.” Thanks to an audio glitch, her vocals came out distorted. This led to a million memes of Hanna scream-singing the word “monster,” augmented with visuals like American Idol judges saying “no” over and over or with her voice replaced by the Windows XP startup sound. “You know what I’m really grateful for?” she asked me during our interview. “All these people that came out and told stories about me — I’m so glad that didn’t happen when I’m famous. Like, imagine that coming out when I’m nominated for a Grammy.” (In 2019, she released her debut album 2WayMirror. A second, more rock-focused album is on the way.)
Then there are the reactions to her two poetry collections, both of which became New York Times bestsellers but have largely been panned by reviewers. One Goodreads review of Adultolescence: “Absolutely one of the worst garbage-fire pieces of trash I’ve ever read.” (A sampling from the book: “what is a monster / if not just / an animal / we don’t know.”)
“I finally feel like I’m in control,” she said. “It’s a lot easier to cope with people hating you when you’re fanning the flames.”
Her latest fight, in fact, is with Rachel Oates, a UK-based YouTube book reviewer. Oates, who has 229,000 subscribers, is known for her scathing reviews of influencers’ books. She has made a lot of videos about Hanna, including a multipart series about Adultolescence, which has a cumulative 2.1 million views. Despite this, in what seemed like a rather shrewd attempt to keep the buzz going, Hanna sent Oates her second book. It worked; Oates’s review of Dandelion, currently at just over 674,000 views, is similarly brutal. “I actually think I’d go as far to say that most of the poems in here are worse than Adultolescence,” Oates says at one point. She even wrote her own parody of Hanna’s book from her dog’s point of view, called Doggolescence: Poems by Kyra the Staffy.
In response, Hanna went on a screed against Oates on her Instagram stories in April. She called Oates “narcissistic” and “toxic,” many of the same words used against Hanna herself over the last five years. “She’s not a fucking artist. I don’t care about her fucking opinion, because she has no accomplishment in art,” Hanna said in her stories. “I accept my criticism from talented, smart people, not abusive, toxic, exploitative bullies on YouTube. ... You’re a fucking monster.” Hanna’s Instagram screed about Oates was made long after her review of Dandelion went live; she claims this too was strategic. “I never start drama to support stuff, but if there is drama, I will capitalize on that opportunity to promote something,” Hanna said. “I’m going to take advantage of a moment.” Indeed, she started releasing new music a few weeks after reigniting this fight.
When I asked Hanna about how she chose to handle the Dandelion review, she said she’s fine with criticism; she just wants it to be constructive. “But if you're going to continue to harass me and publish a book mocking me, whatever. Me too. I can play the game. I'm not going after a poetry critic,” she said. “There are people who have given my books negative reviews on Goodreads, but she's not a critic. She's calling me some bitch on the internet and having her dog write a poem.” I wasn’t able to find a source for Oates calling her a bitch, but Hanna did call her one in her Instagram stories in April, which I also asked her about. “She is a bitch,” she said before laughing and turning to her publicist. “Should I not have said that?”
Oates declined a request for an interview, but she provided a brief statement that said, in part, “Gabbie’s behavior towards me and others is shocking and upsetting but my work speaks for itself and anyone who watches my videos (or even reads my book which parodies her writing style in places) will see her claims are unsubstantiated; I have never harassed her, I have never called her names, I have never mocked the subject matter of her books, I have only critiqued the writing style and apparent laziness of her work … I hope Gabbie has her family and friends around her to support her but I just want her to leave me alone.”
If you’re a Gabbie Hanna fan, then you likely believe that she’s just really savvy, in total control of her image, and using the villain role — now basically a trope among YouTubers — as a way to sell records, boost book sales, and jump-start other projects. She doesn’t disagree. “I might as well do whatever the fuck I want, because guess what? The views are up. You’re going to listen to the fucking album because it’s about the shit that you guys want to hear about. You’re going to watch my series. You’re going to read my book. You’re going to fucking obsess over every movie that I do. You’re going to fucking pay for my Patreon to see my private content,” she said. She also said that she’s finally able to just be herself online; her TikTok is mostly videos of her dancing, lip-synching, or singing in the shower. She has nothing to lose. “I finally feel like I’m in control,” she said. “It’s a lot easier to cope with people hating you when you’re fanning the flames.”
In the world of young, unregulated online creators, no one lives up to being any kind of moral authority; Hanna was possibly a bad friend, and she might have spread rumors, but she’s part of an industry full of adult children who are often rewarded for bad behavior. On YouTube, being an asshole is a moneymaker— take PewDiePie, the site’s highest-paid creator in 2016, who has used antisemitic rhetoric (which he has said is a misunderstanding). Hanna ultimately suffers from the same problem that most YouTubers — and people — do, which is that she’s flawed. But it’s also clear that she might be held to a higher standard than her fellow creators.
“I lost sponsors, I lost a record deal, I lost my friends.”
In 2017, she alleged that YouTuber RiceGum had assaulted her at a party after she had goaded him about having a ghostwriter. It seemed that nobody believed her, though he did admit to grabbing her phone and breaking it. Hanna also told me about a “prank home invasion” video that was filmed for YouTube, and how she fully believed that her friends were being attacked by a masked intruder with a baseball bat. “As I think you know with the vlogging community, the longer you do it, the more extreme shit has to get in order to get the views,” she said. “I was like, I don’t like this. I’m uncomfortable.” She claimed the video’s ending had to be reshot because her original reaction was so severe that it couldn’t be reliably used for laughs online. (Hanna declined to say who had made the home invasion video, though it’s still online. It was David Dobrik, who did not reply to repeated requests for comment.)
While it’s hardly a feminist stance to demand that a woman be allowed to act as poorly and crudely as her male counterparts without repercussions, it certainly seems unfair. She’s held more accountable than, say, Jeffree Star, who’s been accused of sexual assault, violence, and bribery. (Star has denied these claims.)
The kind of caustic energy that once made Hanna fun to watch is now a liability for her. “Imagine you had a friend six years ago who, to this day, is contacting your employers, contacting everyone you know, and trying to ruin your reputation,” she told me, referring in part to Paytas. “I lost sponsors, I lost a record deal, I lost my friends.” Hanna estimates that between 2019 and 2020, she lost between $5 million and $10 million in revenue between AdSense bucks, sponsorship deals, and a record label contract with a company she declined to name. (She’s now signed with FrtyFve Records, which is also licensing her back catalog.)
Hanna doubts she’ll ever return to YouTube full time, even though she has a new representative and a newfound acceptance of her reputation. Now, she’s focusing on offline pursuits: She wants to move to Hawaii and start a company that sells candles and cards. Her priority is making music. She’s finishing her second album, which she described as rock and emo. Maybe in the future, she said, she’ll work for a record company and discover and sign new talent. “I don’t think I’m going to want to be an artist forever,” she said. “I’m tired.”
She worries about the money drying up and about the mortgage she has to pay. She worries about what she’ll do if being a creator doesn’t work out. “I have this fear that, OK, if I spend this much money here or if I make the wrong move, I’ll lose everything and I’ll have to sell my house and maybe I’ll be homeless again,” she said. “All these irrational fears. But even if music didn’t work out the way YouTube didn’t work out the way I was hoping, I’ll be fine. I’ll figure it out.”
Hanna gazed out over her property, at the plunge pool, the swings hanging from the cabana, the lounge chairs in front of the kitchen doors. Seven years after moving to LA to make it, she’s now an island, whether that’s what she wanted or not. “I’ll always be OK,” she said. “That’s my newfound freedom. Like me or don’t.” ●
American Internet personality, singer, writer, and actress
Gabbie Hanna is an American Internet personality, singer, writer, and actress. She rose to prominence on the video platforms Vine and YouTube, creating content under the name The Gabbie Show.
Hanna released a poetry book titled Adultolescence in September 2017, and her follow-up book, titled Dandelion was released in October 2020. She ventured into the music industry with her debut single "Out Loud" (2017), and her debut extended play, 2WayMirror, was released on May 31, 2019. Her second EP, Bad Karma was released on May 15, 2020.
Hanna was born in New Castle, Pennsylvania. She has six siblings and is of Lebanese, French, and Polish descent. In 2013, Hanna graduated from the University of Pittsburgh with a degree in psychology and communications. After college, she worked for a marketing company that sold products out of a Sam's Club; she became the top salesperson in the U.S. for the company and moved to Cleveland, Ohio, to help start a new branch of the company. However, she departed after realizing that they relied on a pyramid scheme.
Hanna began uploading skits to Vine in late 2013 and later gained recognition for her activity on the Vine app, where she accumulated around five million followers. In 2014, she set up a YouTube channel under the name The Gabbie Show, which was changed to Gabbie Hanna in 2017.
In 2015, Hanna and partner Matt Steffanina won the fourth season of the dance competition web-series Dance Showdown. After college, Hanna moved to Los Angeles, California, to work with internet media company BuzzFeed, but eventually left to focus on her YouTube and Vine platforms.
After Vine shut down in 2016, Hanna focused on YouTube. Meanwhile, she was nominated for two Teen Choice Awards — Choice Web Star: Female and Choice Viner. In late 2016, Hanna joined the lip sync tour Drop the Mic alongside other YouTubers.
In 2017, Hanna released a book of poetry, Adultolescence (2017). Around the same time, she premiered her debut single "Out Loud" along with its music video and announced plans to release an album. A few months later, Creative Artists Agency signed Hanna and she joined MTV's social media team. In June 2017, Hanna joined the main cast of web series Escape the Night as the vaudevillian and appeared in seven episodes. She co-hosted the revival of Total Request Live in October 2017. In November 2017, she released a non-album single "Satellite" with an accompanying lyrics video. However, the song has since been removed from all platforms.
In January 2018, Hanna was nominated for YouTuber of the Year at the 10th Shorty Awards and for the Social Star Award at the 2018 iHeartRadio Music Awards. Hanna released her third single "Honestly" and its encore "Honestly (Encore)" in August 2018. At the 8th Annual Streamy Awards, Hanna won an award for Storyteller and was nominated for First Person and Audience Choice: Creator of the Year. On a 2018 interview on Genius' Verified, she sang her song "Monster" a cappella but due to technical errors, the microphone was unable to record her voice properly. Fans spliced in clips, including vines and voice distortions, at the point of technical error to create a meme. Hanna has since released merchandise showcasing her singing face during the meme.
On February 2, 2019, Hanna released "Medicate", the first single from her debut extended play titled 2WayMirror. On May 31, 2019, 2WayMirror was released. For a period of time after the songs' release, Hanna peaked at number 5 on Billboard's Top Emerging Artists chart. Hanna reprised her role in the fourth season of Escape the Night and portrayed a Hollywood Star. She was nominated for Choice Comedy Web Star at the 2019 Teen Choice Awards. Hanna headlined at the inaugural Patreon Assembly on November 2, 2019. On November 16, 2019, Hanna released the music video for her song "Broken Girls".
The first single from Hanna's second EP, Bad Karma, "Dandelion", was released on April 17, 2020, and the second single, "Glass House", was released on May 1, 2020. The EP was released on May 15, 2020.
Film and television
|Gabbie Hanna discography|
As lead artist
As featured artist
Awards and nominations
- ^2WayMirror, Bad Karma, and all of Hanna's pre-2021 singles were originally released independently. In February 2021, Hanna signed over her back-catalog to FrtyFve Records when signing to their label.
- ^Bad Karma failed to chart on the Billboard 200 chart, but reached number 23 on the Top Album Sales component chart.
- ^"Satellite" is no longer available on streaming services.
- ^"Monster" failed to chart on the BillboardDigital Songs chart, but reached number 19 on the Pop Digital Songs component chart.
- ^"Roast Yourself" was only available on streaming services for two weeks after its release.
- ^"Antisocial Media" is the reproduced spoken word rap that was featured in the second part of "Roast Yourself" added to music. It was given a limited release.
- ^Deleted from YouTube.
- ^Not to be confused with Hanna's 2016 YouTube exclusive song, "Roast Yourself".
- ^The "Pillowcase" music video also features the interlude songs "This Isn't Fun For Me" and "Exhausted".
- ^The "Broken Girls" music video also features the intro track "She Wrote It About You?" and the encore/interlude track "Broken Boys".
- ^Season four of Escape the Night was nominated for multiple awards; however, Ensemble Cast applies to those who starred in the season (including Hanna) instead of just the show itself.
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Inside YouTuber Gabbie Hanna's complex feud with drama channel Angelika Oles over a murdered teenager
- In 2020, Gabbie Hanna was criticized for showing an image of a murdered teenager in a YouTube video.
- Various drama channels, including one ran by Angelika Oles, criticized Hanna for showing the image.
- Hanna and Oles are now feuding, with Hanna demanding that Oles apologize for "exploiting" the death.
- Visit Insider's homepage for more stories.
Gabbie Hanna is a prominent yet embattled YouTuber and Angelika Oles runs a channel that has sought to hold her accountable.
Gabbie Hanna is a YouTuber who has been popular since she got internet-famous on Vine. Hanna's comedic "Storytime" videos and collaborations with other LA-based YouTubers grew her online career, but a series of scandals and controversies has since set her back.
Currently, Hanna, who has over 5.5 million subscribers, is creating alternative pop music and is midway through a YouTube series called "Confessions of a Washed-Up YouTube Has-Been." In each video, Hanna has been addressing a years-old drama that impacted her reputation.
Last week, Hanna's series took aim at Angelika Oles, a YouTuber who reports and comments on drama involving celebrity YouTubers like Hanna. Oles has over 500,000 subscribers and has posted many videos about Hanna.
The two have feuded publicly over the past year regarding Oles' coverage. The drama took a new turn this month after Hanna posted her "Confessions" entry on Oles.
Hanna and Oles did not immediately respond to Insider's requests for comment for this article.
On January 23, 2020, Gabbie Hanna posted a video about the "e-girl" trend, which included a photo of a murdered teenager.
Hanna's feud with Oles began in January 2020.
Hanna, who is known for having controversies with other influencers, posted the video "Turning Myself into an E-Girl" on January 23, 2020. "E-girl" is a slang term used to describe active social media users who borrow their style from anime and subcultures such as "scene" and "emo."
In the video, she showed an article from Vox which included an image of Bianca Devins, a teenage Instagram influencer who was murdered in 2019. The video is still available on YouTube but is unlisted, meaning users can only access it if they have the link. The scene featuring Bianca Devins now appears to have been edited out.
Hanna faced intense backlash to the video for showing the image of Devins without context, and was accused of being insensitive and exploiting Devins' death for views and "clout."
In a February 14, 2020, apology video entitled "For Bianca," Hanna said that she was unaware of what happened to Devins and had "completely missed" the paragraph in the article referring to her death. She also said that she had been in contact with the Devins family and had apologized to them privately.
Various drama YouTubers, including Oles, reported on the backlash.
Various commentary and drama channels reported on the backlash and offered their perspective. One such YouTuber was Oles, who has been commentating on influencer drama and controversies since April 2017.
In the two videos addressing the situation, Oles said that Gabbie's video was "problematic." Oles' first video, which was titled "Will Gabbie Hanna Ever Stop," was uploaded on January 26, 2020. In this video, she accused Hanna of turning Bianca's death into an "aesthetic," noting how Hanna had skimmed past Devins' picture and discussed her as if she were still alive.
She later posted a second video entitled "Gabbie Hanna Finally Addresses Problematic Video" on February 14, 2020. Though Oles remained critical of Hanna for not directly taking accountability initially, she said that once Hanna addressed the controversy in her apology video, she "actually believed her this time."
"I appreciate the way she handled it," Oles said.
On June 25, 2021, Hanna called out Oles and other drama YouTubers, demanding that they be held accountable for how they reported on her e-girl video.
In June 2021, Hanna started a new series on her YouTube channel titled "Confessions of a Washed-Up YouTube has-been." In the second episode, during which Hanna commentates and reflects on her years as a YouTuber, Hanna defended her initial response to the backlash against the e-girl video.
"I did the right thing," she said. During the video, which is titled "Hold Tea Channels Accountable (Justice for Bianca Devins)," Hanna said that she was trying to avoid drawing any more attention to the situation by not addressing it publicly out of respect for Bianca's family. She said that by publicizing the issue and making their own videos about it, these channels were "exploiting" Devins.
"This should have never been news," she said. She singled out Oles in the video and said that she "started it," and that her YouTube video about the issue ruined her birthday. Along with other drama channels, she demanded that Oles publicly apologize to the Devins family for talking about Devins in response to Hanna's e-girl video.
On Twitter, Oles defended her handling of the situation and accused Hanna of having an "agenda."
Tweeting in response to Hanna's video, Oles denied that she used Devins' name for clout — she wrote that Bianca's name was "not in the title, not in my thumbnail, not in my tags." She also denied that she was exploiting the situation saying, "I reported on a story that many people sent in."
She also said in the tweet that following the release of her video, nobody from the Devins family reached out to ask for an apology, which she said made her assume that "they didn't want to continue dragging this on."
In a further tweet, Oles accused Hanna of having an "agenda," writing, "Not sure why i'm the main topic of the video when there are drama channels that ACTUALLY put b**s face into their thumbnails."
On June 30, 2021, Oles said Hanna lied about Bianca Devins wanting drama channels to publicly apologize.
In a video titled "Gabbie Hanna LIED," Oles said Hanna had lied about Bianca's mother specifically wanting an apology from drama channels. She said that she had been in contact with Bianca's mother, Kim Devins, and paraphrased some of their direct messages in the video.
"She does not want to be involved in drama, she does not want public videos, she does not want people to 'at' her, message her or talk to her about petty drama," Oles said.
"She's got more important things to worry about like being a mother and changing laws," she added.
Kim Devins is currently campaigning for Bianca's Law, which aims to stop the spread of violent and graphic images on the internet.
Following the release of the video on June 30, Hanna faced a lot of backlash and even started trending on Twitter as a result.
Soon after, Oles shared a screenshot on Twitter of the purported conversation with Bianca's mother, which appears to show Kim telling Oles that she doesn't believe her content "harmed [her] family."
July 1, 2021: Hanna responded with a second video calling Oles a "monster" and accusing her of manipulating Kim Devins.
Hanna responded with a video of her own titled "Angelika Oles Manipulated a Grieving Mother" on July 1. In the video, she said that Oles' response to her was "morally bankrupt" and dubbed Oles a "raging f---ing narcissist who once again made a child's death and a grieving mother about [her] and a way to exploit me."
Hanna also alleged that Oles tried to "manipulate the mother" because "what the mother of the murdered child said didn't fit your narrative."
"And then when she asked you not to and wouldn't give you the information that you wanted and asked you to stop the YouTube drama, you continued the YouTube drama in complete f---ing disregard of the family," she added.
Suggesting that Oles was responsible for the ongoing feud, Hanna said: "You don't give a f--- about the family, you don't give a f--- about Bianca, you give a f--- about me."
Hanna also said in the video that when she reached out to Kim Devins, she told Hanna that she didn't do anything wrong.
"I made a video on behalf of Kim Devins, approved by Kim Devins, encouraged by Kim Devins, because when she put out a message in February, she was f--ing ignored," she added.
Hanna also shared further snippets of her conversation with Kim on Twitter, where she wrote that according to Devins, Oles should apologize to Hanna rather than her.
To read more stories like this, check out Insider's digital culture coverage here.
Sexier, that the client would go jamb. " And interesting, you have a wardrobe, dear. Something, before I was on you, these things were not observed.
She knew the password for that money. She wanted him. Rather, it will even be said - masturbated about him for more than one night in a row.Gabbie Hanna's poetry is unbelievably bad...
Took a shower. I had breakfast. I got dressed. And at 8 am I drove to the airport in my car.
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I was given a video camera to immortalize further events in the bedroom. Victor turned on additional lamps in the bedroom so that the lighting became almost studio-like. Denis returned, holding a tray with four glasses.