Why LinkedIn Engagement Pods are a bad idea
This article was first published in Smart Company in February 2019 and since updated in July 2020. Why LinkedIn engagement pods are a bad idea is critical to understand in 2020 as more people realise the opportunities of LinkedIn. So I have updated the article including extra information, member feedback and my Ticker TV interview.
Increasing reach and visibility to grow influence is the name of the game on LinkedIn. With over 11+ million Australian members the value proposition and business potential is well acknowledged. Hence the ardent scramble to grab a piece of the very juicy LinkedIn pie of opportunity.
But over the last 18 months, these scrambles have manifested in an explosion of disparate engagement pods on the platform. Promises of silver bullets of success have driven the uptake. The debate on the purpose and value of pods is divisive with ‘for’ and ‘against’ camps driven by divergent agenda’s, expertise and perspectives. I sit firmly in the ‘against’ camp, but understand why a silver bullet is sought.
LinkedIn now has 706 million global members raising the competition for brand authority and content visibility. But LinkedIn hasn’t made life easy with ongoing platform changes and format and feed algorithm weighting challenges. Harnessing the platform’s potential necessitates that members be adroit, curate compelling relevant content with purposeful and powerful connection and marketing strategies.
Further, to LinkedIn’s credit, it is re-dressing unfair influencer feed advantages with their creator side optimisation program. Understanding the impact of perverse incentives in metrics and marketing is important in the debate and puzzle of engagement pods. Essentially: “What is considered a great idea may not only turn out to be a bad idea but can create even more problems.”
Instagram has seen engagements pods for some time and they are notorious for fake engagement, inauthentic posts, influencer inducements, paid followers and low-quality content that gains massive and vacuous engagement. Is LinkedIn starting to see this type of tactic? Yes. And it’s having a perverse incentive impact which many are not aware of.
How LinkedIn classifies content
Classifying content for reach passes through a complex system. The classification process takes the content quality along automation to human views of spam, low and good quality. It is this system that engagement pods attempt to manipulate and game.
The algorithms are intuitive and machine-learning driven, showing more of what you have engaged with and dwelled upon – similar to programmatic advertising and re targeting. Training your feed and your target market is a science and art of organic content strategy and market equity.
What are LinkedIn Engagement Pods & Lempods?
A ‘pod’ is a group of LinkedIn members who join together to game and hack the LinkedIn algorithm to increase visibility and reach. The motivation is to grow influence and reach and by virtue generate business and leads. They may be free (mostly) or fee-based and anyone can create them.
During 2019 there was an explosion of Lempods and automated Pod to Pod gaming systems. What this means is that comments and likes are pre-programmed Pod to Pod. You can see the patterns here in Australia with large engagement from 90% overseas profiles with NO relevance to the Australian member or industry, simply the Pod connection. It is both being utilised here within Australia and globally. It often just looks like vacuous back slapping commentary.
Large automated Lempod and Pod to Pod systems are often part of database selling activities and other global data mining businesses. They have a MLM/Pyramid scheme methodology to recruit new members and sell hacking and follower systems and new pod activity.
The comments are all pre-programmed and set to align to the pods. VA’s are not involved as often thought its purely AI driven. And Pods are often part of a growth hacking social marketing or LinkedIn service businesses.
Whether or how a manual Pod is built, expectations vary from strict army like enforcement to being more relaxed. Most have disparate memberships without real any valued market synchronicity.
The expectation is to boost members visibility by engaging on everyone’s content within a designated period (generally one to three hours). The punishment and derision for not supporting each and every time can be unpleasant.
These types of pods are often marketed as ‘accountability groups’ or ‘likeminded support networks’. This is not quite accurate at best and secret duplicity at worst.
Difference between a Community Groups vs Engagement Pods
There is a big difference between pods and aligned LinkedIn Groups supporting and sharing and high-value private-message threads. And the value of social communities on and off LinkedIn is an important discussion. But pods are not communities per se.
The narrative often from the ‘for’ camp and owners is that pods simply support each other so what is the harm. And while that may be quite fair, the reality is that if you are on LinkedIn to grow your business harm can and is occurring. Engagement pods are not designed for community engagement but pure and simple reach and algorithm hacking. So let’s call the elephant out in the room, okay?
Now it is illogical to lump every pod in the same boat, but by gee, the vast majority do fall into the desperate ploy ship. So why are pods a bad idea?
To pod or not to pod – an ethical marketing question!
Before I go into a few key specifics I caveat that I have spent 18 months monitoring pods, the metrics, patterns and content. Similarly, I recognise that pods can receive solid initial engagement. But vanity metrics and resultant hollow self-importance via hacking is not always sustainable. I have never been part of one but have been invited to many.
Each week I receive feedback about Pods (the manual ones) . Many have bought either $$$ &/or wasted time in the echo-chamber rabbit hole of Pods and want out. The promise of big shiny results is the hook. The golden gate of success is the message. Feedback includes:
- I did get good reach initially but it didn’t result in new business or relevant new connections.
- I’m very uncomfortable with the the lack of authenticity and I feel so pressured
- It has some value with new member relationships, but no ROI evidence. Note: this clearly outlines the reason why you build a community — not a pod.
- The time it takes to post is ridiculous.
- I have no interest in members topics or value to add. Its a brain drain and feels strange to comment on things that I would never normally engage with.
- People are questioning my networks.
- The money spent into these groups really has been a waste mostly
- I’m tired of seeing all the back patting as its not authentic
So why are LinkedIn Engagement pods a bad idea?
1. Trust and personal brand erosion
Given that most pods have disparate memberships, trust can be eroded when content engagement is inauthentic and not on brand or relevance. It’s so obvious that it is enforced. How can you trust people who clearly are engaging because they ‘have to’?
Sycophantic behaviour is easily identified and it is particularly concerning to see highly credentialed industry professionals commenting on vacuous and irrelevant content to their expertise. People watch how others behave and engage and who they seemingly endorse. Your personal brand also has a bearing on who you support.
2. Time suck
Pods can range anywhere from 10 to 100 members. And many people have joined several. You don’t need a mathematics degree to add the minutes and hours up. They are huge — and especially if you give valued consideration to the engagement.
And therein is why you see a plethora of ‘great post, love it’, ‘you are amazing, so agree’ comments.
And further the engagement of external profile managers overseas — keeping up with the groundswell and initial piece is too time-consuming.
3. User Agreement
LinkedIn frowns upon pods and considers them in violation of 8.2.q of the User Agreement, prohibiting ‘gaming algorithms’.
Pod members who also use automation plug-in tools and overseas third-party management can be at particular risk for profile and content penalisation and investigation.
4. Algorithm feed demotion
Remember that the algorithm is intuitive so it’s becoming evident that content which doesn’t gain additional engagement outside of the pod is starting to be penalised over time. If pod members’ own contacts see the content in their feed and don’t engage (because they don’t find it valuable) the algorithms start to demote all future content. So the same eyes keep seeing the same people’s posts.
Note during the last 6 months of 2019 there is clear evidence of a decline in manual Pod metrics. The automated/click farm/Lempod activity is just programmed for 100 & 1000s. Most of the new uptake in Australia in 2019 was in manual paid and unpaid Pods.
5. Niche networks
Are the networks in your pod really aligned to your target market and ideal client? If not, while vanity metrics may be high, valuable outcomes — conversions and enquiries — will likely be minimal.
6. Unfollowing contacts – Perverse Metrics
Your feed is representative of the content you engage and those of your networks. So a strategy which has become critical to cleaning up your LinkedIn feed is to Unfollow members whose engagement is of no value.
I personally have Unfollowed 100s of connections in 2019 and continuing to do so. This has peeved me off as the members content I generally like. BUT because of their Pod activity the News Feed is chocka full of inane content they have been forced to engage with and This strategy is commonplace now to clean up and Tailor your LinkedIn feed. We all know that what we see in our Feed we can control to a certain extent. .
The perverse incentive is that we don’t get to see the content of the people we really want to see because they are part of huge pods of no personal interest or value to us. Not good — you lose brand visibility via association!
7. Content quality control
As all posts are deemed wonderful and amazing without real feed testing (in other words, organic non-enforced engagement) quality control is compromised. Testing of content that impacts your audience is essential for a LinkedIn marketing strategy. But a pod will always love it and rarely have the time nor willingness to say something sucked.
Organic & Value Strategy for 2020
There is no silver bullet on LinkedIn unfortunately. Integrity, authenticity and real business value takes time and is best served on a plate of organic strategy and ethics.
Be powerful, be unique, be clever but don’t try and game — as, seriously, LinkedIn’s machine learning and engineering is smarter than you think.
More information on my TV interview from late 2019:
How to Get more Views on LinkedIn in 2021
So you are searching for how to get more views on LinkedIn? 🚀
The last decade has been marked by the explosion of social networks. Channels that have generated new opportunities for companies to get their messages across, at little or no cost.
Then social networks tightened the screw. They reduced the reach of the posts from individual profiles and companies to encourage them to pay to get their message across.
The eldorado has gradually dried up …
However, a brand worth their weight in gold can not afford to exist on social networks. Facebook, Instagram, Twitter, LinkedIn depending on the type of activity and targets.
And now Snapchat, TikTok. Soon Clubhouse?
So, individual, brand, influencer, company: how should you exist on these social networks? More precisely: how do you continue to have a reach on social networks (without having to spend astronomical amounts of money on sponsored content) and reach a maximum of people?
Are LinkedIn engagement pods or “engagement pods” a miracle solution?
We’ll tell you everything you need to know!
Reach on social networks and algorithm
In this section we’re going learn:
- That likes and comments are the main drivers of virality of a post.
- That a network tends to highlight content within the circle of people who like and comment on similar profiles.
- Social network algorithms are both stupid and incredibly complex. But with a few good practices, you’ll have them in the palm of your hands.
Before talking about engagement pods, you have to understand what the reach on a social network and how the algorithm works.
Because yes, these are not small humans who read your content and decide if it should be seen by a large number of people. The fate of a post is in the hands of algorithms.
What is an algorithm?
An algorithm is a general method to solve a type of problem. It works like a recipe. It is a piece of computer code that will take in input data (ingredients), perform a processing (mix the ingredients, peel the vegetables, cook them) to return new data (a dish).
Sum (a,b) which receives a and b, calculates a + b and the result is a very basic algorithm.
But why are we talking about an algorithm?
Firstly, because in order to find this article by searching on Google, we had to go into the subject of LinkedIn engagement pods as deeply as possible. To make it accessible to everyone. This starts with going back to the basics.
The algorithm is part of it, because it is the very foundation of how engagement pods work.
How do social networks make money?
Another basic but fundamental question again. How do social networks make money? This is what will explain how their algorithm works.
Most of the social medial networks (Facebook, Instragam, Twitter, LinkedIn, Tiktok…) make money on advertising. In general, they intersperse 4-5 “organic” or “natural” posts (we will come back to these terms), with one “sponsored” or “paid” post.
The advertisers, those who pay to display a paid post, pay either per click on the advertisement, or per display.
This means two things:
- The social network needs to make sure you stay as long as possible, to view more ads and generate more revenue.
- The social network has to make sure that the sponsored posts are relevant to you. We won’t talk about this second part which doesn’t concern us today.
Where most of the value of a social network is found is the “feed” or “fil d’actualité” in French. You know, where you scroll endlessly through publications (and view a lot of ads).
How does Facebook or LinkedIn define which publication to show you?
The purpose of a social network, as a private company, is to make money. Nothing new here.
It must therefore maximize the time you spend on the social network.
But every day millions of people share content, posts, videos….
And billions scroll through their news feed to view this content.
How do you ensure that the next post you see is relevant to YOU? How do you ensure that you won’t be disappointed and stop scrolling and finally go to bed (or move to another network)?
The way the news feed works is like a marketplace. Like on Ebay, some people sell products, others are looking to buy them.
Here people share posts and others view them.
But the problem is that an algorithm, no matter how smart, is still far from being able to watch a video, read a post and say to itself:
“Mmmh… this content should please Mr. John but not Mrs. Smith”.
Of course, the artificial intelligence behind these algorithms can now tell if there are insults in a post, incitements to hate, and identify some types of negative or positive patterns.
But being able to tell if the content is relevant, well written, well filmed, they struggle to know.
So they will have to rely on more “basic” criteria. Things they can actually measure.
Mainly, they will look at 2 main criterias:
- The engagement rate.
- Relevance to your peers.
Still unclear about this?
Let me get into the topic a bit more!
What is engagement?
Engagement is the different interactions a user has on a post. There are generally 4 different ways to“engage on a post“:
Everyone knows about the “like“. It’s a simple and not very engaging action, which consists of expressing an opinion on the content, with only one click.
Today, it has developed a bit better and allows for more nuances. On Facebook, for example, you can leave a “like”, “love”, “haha”, “wow”, “sad”, “angry”.
Or on LinkedIn: “I like”, “Bravo”, “Support”, “I love”, “Instructive”, “Interesting”.
And as you can imagine, the algorithm interprets them differently.
This is a more engaging action. This time you’ll share a written opinion, an opinion, a reaction that takes more time.
This text will be displayed under the publication and other members can respond to it.
So it has much more impact on the algorithm. (Don’t worry if it’s still not super clear to you, we’ll break everything down).
This time, this action consists in reposting on your profile or your page, a piece of content created by other people. On Twitter it’s a retweet.
It is a voluntary action to put forward to the people who follow us this content, often with a comment from us.
This action is interpreted a little differently depending on the platform, but it is generally very engaging.
Should you share or comment? You can find the answer on this article.
Stop on the content, and the time spent on it
Yes, networks also look at when you stop on a post. Obviously less engaging, the algorithm. is still pretty interested in this action (named “dwell time” by LinkedIn).
In general, it will look if you stop or not on a content and, if yes, how much time you spend on it.
What is the point on spying on us to this degree?
There is a rule on social networks that says:
- 1% of users post.
- 10% engage (like, comment or share).
- 90% passively consume the content.
This “dwell time” action is therefore important to take the “opinion” of the 90% who do not interact directly on the posts.
The engagement rate and virality
You might wonder why we are taking the time to describe all the different types of actions on a social network?
We’re getting there…
As we said before: the algorithm is a bit stupid and can’t tell if a post is interesting or not.
But showing you interesting posts is the basis of the economic activity of a social network.
The rate of engagement will therefore be the most important criteria for the algorithm, when deciding if a post is interesting or not.
In other words, the number of people who have performed an action of engagement on the post compared to the number of views.
More precisely, each action having a different weight, it is a “weight of engagement on number of views”.
For example on LinkedIn we could say:
- Like => weight = 1.
- Comment => weight = 5.
- Share => weight = 2.
- Dwell time => weight = 0,1.
The engagement rate is therefore a mathematical formula:
(Likes x 1 + Comments x 5 + Repartages x 2 + Dwell time x 0.1) / number of views.
This value is fundamental for the virality of the post. The higher the engagement weight, the more the algorithm considers that the post is interesting and the more it will show it to a large number of people.
As long as this rate is maintained, it continues to show the post to more and more people.
This is called virality, a well-known phenomenon in social networks.
This phenomenon works as a spiral. Let’s take an example that is a bit schematic but that allows us to understand:
I create my post. The algorithm will show my post to the 100 closest people in my network (we will come back to this part later).
25 people stop, 10 people like, 2 comment, 1 share. My engagement rate is (2.5 + 10 + 10 + 2) / 100 = 24.5%.
That’s a good rate, so the algorithm decides to show my post to 1,000 people a little less close to my network.
220 people stop, 90 people like, 15 comment, 10 re-share. My engagement rate is then (22 + 90 + 75 + 20) / 1000 = 20,7%.
This is a rate quite close to the first one and therefore a good rate. So the algorythm will then show my content to 10,000 people.
And so on.
As long as the engagement rate stays high, the content continues to be shown to more people.
Of course, that’s a very rough summary. In reality it doesn’t go from 100 to 1,000 and then 1,000 to 10,000 but it’s a process of constant re-evaluation.
The type of likes, the size of the comments, the time spent, the influence of the people who engage also matters: not all engagement actions have exactly the same weight.
The algorithm is a bit “silly”, but it remains very complex and varies from one social network to another. It is also based on “machine learning”, which means that the more posts it processes, the more it learns, and the better it becomes in its ability to determine the virality of a post as soon as it is published.
That being said, it is hard to explain all of this in just one article about LinkedIn engagement pods. Moreover, it is very difficult to make generalizations and to understand the exact functioning of these algorithms, which are constantly evolving.
But we have the main principles, and that’s what we’re interested in.
Relevance to your peers
I promise, this is the last part about how the algorithm works. But this point is also very imortant in order to understand the usefulness of pods and how to use them well.
As we said, a social network must show you content that is relevant to YOU.
A LinkedIn post about building construction, even a viral one, is probably not relevant to a salesperson in the software publishing industry.
A post from a fitness influencer on Facebook, even if viral, is probably not relevant to 64-year-old Gerard, who is interested in hydroponic tomatoes and cycling. (Although, if the algorithm shows him this content, maybe there’s a reason…?).
In short, the profile of the person to whom the content is shown is essential.
But, once again, the algorithm can hardly read a post or watch a video and say to itself “This is for good old 59 year old Gérard”.
It will need more material.
It’s a good thing, because all our actions on the networks leave some material. And Facebook, Instagram or Twitter have every intention of using it.
But how do you know if a content is interesting for YOU?
It’s simple… let’s see if it’s interesting for people like you ?
As I said earlier, the profile of the people who engage on a post, influences the audience to whom this post will be shown next.
To help make things clearer, let’s take a concrete example..
Your cousin Marie shares on LinkedIn her bad experience as a candidate during her last job interview.
The content will first be shown to her close network. The criteria vary according to the network but we can among others there’s likely to be:
- Who she has chatted with in private messages recently.
- Which posts she herself has recently engaged on.
- Those who have recently engaged on her posts (yes, if they were interested last time, why not try today?).
We quickly arrive at our first sample. This is often the one that will influence the rest.
You comment on Mary’s post to share your casualness. You signal to the algorithm that this content has interested you.
This is great news!
After all, you too have interacted with other people recently, you too have received engagement on your content recently and you too have engaged with other posts recently.
Moreover, each action on the network helps social media algorythms to define your profile: the frequency of connection, the type of device, the location, the pages and people you follow… The list is so long.
Social media algorythms find all these data interesting. Because there are probably other people who behave in a similar way. They connect with a similar frequency, from the same type of device, they follow similar pages…
In short, for the network, they look a lot like you.
And if you were interested in Marie’s content, it is quite possible that they are also interested. So they are the next target!
Once again, I am making generalizations. For example, on Facebook, belonging to the same group of people (i.e. who interact with each other), will be more important than on LinkedIn.
On LinkedIn, the industry will probably have a major influence.
I say probably, because we don’t know exactly what criteria are used, and as we said, the algorithms are complex and constantly evolving through autonomous learning.
Generally speaking, we can say that a social network algorithm will show content to people who are similar or from the same network or ecosystem as the people who engage with the content.
And that’s important, especially for LinkedIn pods.
What is an LinkedIn engagement pods?
In this section we’ll learn that:
engagement pods allow us to get more views on our posts.
LinkedIn engagement pods, or a pod refers to a group of people who come together in a manual or automated way, to artificially generate engagement (likes, comments, shares, views) on other posts, thus indicating to algorithms that these content are interesting. As a result, it increases the final reach of the latter.
Yes, that’s a pretty hefty definition, but don’t worry, we’ll break down everything.
For that, there’s nothing better than a concrete example.
Philippe is a management consultant. Every week, he posts on LinkedIn all about his knowledge and best practices in management.
With the aim of sharing his knowledge but also to make himself known to people who might be interested in his services.
He can’t afford to pay to get known and the competition is tough on the network, so his posts don’t get many views.
So he decides to get together with other management consultants, in the form of a Whatsapp group for example. Each time someone makes a post, others will like and comment on it.
The algorithm then sees a high engagement rate and thinks that the content is pretty interesting. It will display it to a larger number of people.
As the other members of the group who have engaged are also in this sector (peer relevance), it’s probable that the post will be highlighted to a qualified audience, i.e. interested in management topics (as the members of our network on LinkedIn are often in a similar ecosystem).
We can therefore hope to obtain organic or natural engagement (i.e. not from LinkedIn engagement pods or advertising).
The different types of LinkedIn engagement pods
In this part, we will learn:
- That there are manual and automated pods, which accept likes and/or comments.
- About the advantages and disadvantages of each type of pod and everything you need to know about them.
Depending on the network, and the needs, there are different types of engagement pods.
- Manual pods vs automated pods.
- “Likes only” or “comments only” pods.
Manual or automated pod?
In the example above, we took the example of Philip who groups with other people in the same sector to create an engagement on other posts.
This is a so-called “manual” LinkedIn engagement pods: everyone will manually like or comment on other members’ publications.
Still largely in the majority, this type of pod has advantages and disadvantages (like most things).
The advantages of manual pods
- They are based on a tightly knit and invested community, often small. This community is often close to your activity so you bring a qualified audience by peer review.
- Artificial engagement is written by real humans. The algorithm can’t see the difference and neither can your audience.
- There is no need to create comments for your own post, an often tedious and time consuming task.
- They are free.
The disadvantages of manual pods
- They are very time consuming. (Probably the biggest drawback). To have a significant impact on a LinkedIn publication for example, you need at least 10 comments and 50 likes. So about 50 people need to engage with your content. But as manual pods work in community, there must be a permanent balance: one like given = one like received. In other words, to receive 50 likes, you’ll need to give 50 likes. If you post twice a week, you’ll need to give 100 likes per week. That means, you will have to visit the group several times a day and open a post 100 times a week to perform the manual action of liking the post
- They are often less efficient. This is actually almost a direct consequence of the first point. It is difficult to give 100 likes per week so you often get 10 to 20 engagements, which is not significant. Moreover, the engagement in the minutes and hours following a publication are the most important (yes, as a reminder, this is when the algorithm decides to show your posts to the largest number). But with manual pods, likes and comments often arrive very late. Their impact is therefore even more limited.
- They are hard to find. They are often small communities, gathered on Whatsapp or Telegram. They are rarely accessible by searching “LinkedIn engagement pods” on Google? And those that are, are often large communities, where the balance has been broken for a long time and where members come from such different backgrounds (languages, countries, type of profiles…) that the quality of the resulting audiences is very poor.
- They are often inactive. This is more a consequence of the last point. Once the balance is broken, members lose interest and the volumes of engagement obtained become negligible. You then have to share your link in different manual pods, and manually engage in all your pods. You can’t leave it to this it’s own thing!
For every repetitive and time-consuming manual task, there is a solution. Automation.
We’ve done it for car manufacturing.
For sending emails.
Today, we’re doing it for pods, too.
Really, progress is unstoppable!
How do automated pods work?
First, you need to install a tool (like Podawaa for LinkedIn for example). It is usually a Chrome extension (I’ll explain why later).
On this application, you will be able to join groups of people, according to different criteria, which depend on the tools used. The idea is to join groups in your industry, which are in the same country and speak the same language.
Once you have joined these groups, you have done most of the work.
Now, when you publish your post, you will insert the link in the tool.
The features vary from one tool to another. On Podawaa for example, you can choose the number of likes you will receive (based on the number of people in your groups), the type of like, the average time between each like (to which we add a random aspect to bring the engagement closer to human behavior), as well as the comments you want to receive.
Once validated, your “engagement” will begin.
Yes, it’s automated, so it’s done by itself..
How does it work?
Thanks to the Chrome extension. It will work in the background directly on the social network of pod members and will link or comment automatically.
No need to open 100 links per week!
The advantages of automated pods
- It is a considerable time saver. Everything is done in an automated way, the most time consuming part being writing the comments you want to receive and which will be posted by other members of the LinkedIn engagement pods automatically.
- There are more people. Like much more people. With in a manual pod, it’s hard to exceed a hundred likes, with automated pods you can easily generate several thousand.
- The consequence of all this: the balance is never broken because it’s automatic.
- Some tools like Podawaa integrates an option to program your posts. What’s the point when dozens of tools already offer it, you might ask? Well your engagement (your request for likes and comments) is also scheduled. Your engagement rate is thus high from the moment of publication, which significantly increases the final reach of your content.
The disadvantages of automated pods
I see only one: you don’t have direct control over the content on which you will automatically engage with… Because you get likes and comments from other members of the group, who are other users like you. So you will also automatically engage on content.
Since an engagement is likely to make a poststand out in the news feed of your acquaintances (in the form of “Philip commented on Gerard’s post…”), this element can make some users feel uneasy.
But don’t worry, there are several solutions for that. We’ll come back to that later in this article.
Likes-only pods, comments-only pods or both?
There are several types of pods, depending on what they accept and value.
There are 3 main categories (we can of course also include the notion of sharing, but this is more marginal):
- The “likes only”.
- The “comments only”.
- The “likes & comments allowed”.
Their name speaks for itself. But let’s be clear.
Likes only pods
Whether manual or automated, “likes only” pods only allow likes.
In other words, no comments would be published (or are requested) following the sharing of a post in the pod.
For manual pods, the major advantage is time being saved. No need to rack your brain to think of an interesting comment that is of relevance for each post.
For automated pods, the major advantage is control. “Liking” a post without knowing exactly what it is is less engaging than commenting on or sharing a post. First, the algorithm will highlight it less to your network. Then, you are not made to say anything in particular, unlike an automated comment.
However, the major disadvantage is the impact on the reach of the post and the likes/comments ratio which becomes suspect.
A like is much less engaging than a comment. We talk about a ratio of 5 to 10 depending on the network. It will therefore have 5 to 10 times less impact on the reach of publications.
Then, there is the “suspect” aspect. Using pods openly is not very recommended because many people consider this practice as cheating. However, getting 500 likes for 4 or 5 comments is a suspicious behavior, evocative of the use of “likes only” pods.
Your audience will assume that you are using these kind of pods, but so will some algorithms. And the algorithms don’t like it either! So they might decide to “punish” you by reducing instead of increasing the views of your post…
The “comments only” pods
Rarer, these are pods that only accept comments.
What’s the point of them?
To counter the negative aspects of likes-only pods mentioned above. These type of pods are more often found in small communities (a few dozen people maximum), which wish to have a highly qualitative practice of using pods.
The “likes & comments” pods allowed
These pods accept likes and comments. They have the advantages and disadvantages of “likes only” and “comments only” pods.
When they are automated, they should be used with moderation. (See our best practices below).
Where and how to find pods?
In this part, we learn how to find the right pods, depending on their type and the social network you are looking for xxx
It is a critical question! Because we talk, we talk, but in the end it’s what we really care about.
Already, the method of searching for pods differs between manual pods and automated pods.
As far as automated pods are concerned, it’s quite simple since they are often paid tools and therefore they know how to make sure that they are found.
For manual pods, however, it is more complicated.
The best small communities are often by invitation. You have to know someone in a pod who can invite you. Sometimes you’ll have to meet certain criteria to get in, like a minimum number of followers.
LinkedIn engagement pods on Telegram or Whatsapp
Generally, people gather outside of the networks in question, which try to limit the use of pods by closing groups.
So we find a majority of manual pods on Telegram or Whatsapp. But don’t worry, a few well-targeted Google searches will quickly lead you to find what you’re looking for. (And we’ll share our findings with you too).
The best automated pods (or not) for LinkedIn
There are a few automated pod tools on LinkedIn. We have selected the 2 best ones (without question, the others are anecdotal).
: by far the most powerful with powerful commenting systems and a real understanding of the LinkedIn algorithm that offers you incredible performance. More than 1,000 pods, classified by industry & language with a real management system of best practices (we’ll come back to this later). The free plan gives you access to most of the features.
less complete but just as effective. On the other hand, there is no free plan but it is the most established tool on the market (especially in the US).
As for manual pods, there are a lot of them… It depends on your language so it’s hard to make generalizations. They are often gathered on Facebook or on some growth hackers’ Slack.
The best automated pods (or not) for Facebook
Admittedly, this is less our expertise at ProspectIn. After some research, we haven’t found any decent tools for automated pods on Facebook… If you know of any, please let me know on LinkedIn. I’ll be sure to update this article.
On the other hand, there are a few manual LinkedIn engagement pods, for example:
A few searches on the keywords “LinkedIn engagement pods”, “Facebook engagement group”, “Telegram engagement group for Facebook” will bring you many results. Study one by one, depending on what you are looking for.
The best automated pods (or not) for Instagram
We found only two automated pod tools for Instagram.
The first one is Aigrow.
It allows you to join pods of different sizes and get automatic engagement. The tool seems reliable with 4.4 average on Trustpilot.
It is also them who shared a list of +200 pods on Instragam, which we share with you here.
Plus a few that I was able to glean here and there on Facebook :
The second one is Statalytics. But with 1.3/5 out of 1700 reviews on review.io, we don’t recommend it. (If you ever tested it, tell us in the comments of the article).
The best automated pods (or not) for Tiktok
I’d rather tell you, we’re getting away from my field again. I don’t even have a Tiktok account!
Nevertheless, I’ve made your work a little easier by finding you some pods on Tiktok:
- A Telegram group with almost 3k members
About automated pods… We found one. Chrome extension format. But we don’t guarantee anything, at your own risk. It’s TiktokPod.org.
Good practices to properly use LinkedIn engagement pods
In this part, we learn:
How to make the most of pods, according to their typology.
How to avoid risks and mistakes in the use of pods.
How to use pods without being asked to commit. Using engagement pods is not without risk. It can damage your image if it is too obvious, or reduce the reach of your publications if the algorithm is able to detect it.
But by respecting some good practices, everything should be fine. ?
Good practices with manual pods
First, it is fundamental to maintain balance. LinkedIn engagement pods are communities of mutual aid. It’s not about sharing your content without return.
In fact, most manual pods impose a x5 or x10 or 24-hour rule. This means that before sharing a link you must have liked or commented on the last 5, 10 or all posts in the last 24 hours.
Failure to comply with these rules often results in being banned from the group.
Also, irrelevant or inappropriate comments are not appreciated and may get you banned from the group.
Finally, join groups in your industry that are relevant to you. This is a basic rule that applies to all pods (manual or automated).
Best practices with automated pods
Using automated pods saves a lot of time but has more “risks” than using manual pods.
The main risk is to get a bad image with your audience (by liking/commenting on inappropriate content) or to see the final reach of your LinkedIn post reduced because the algorithm has detected suspicious behavior.
If you want to master the best practices of automated pods, here is a complete article on the subject.
It can be summarized here:
- That you need to join trusted pods. Not all tools are created equal. And not all groups within tools are equal.
- The use of short or too standard comments is not recommended. Prefer writing a few high quality comments, they will have more impact on the reach and will seem less automated.
- Once you join a pod, take a look at what’s going on there: does the content posted look right? Are the members serious?
- Choose invitation-only pods over open pods, as there is often a screening process at the entrance.
- Create your own pods. This is the best way to build a reliable community that matches your expectations.
- Start engagement as soon as you publish your post (if possible schedule your post with the tool for maximum efficiency).
- Don’t use company pages. They are disadvantaged by the algorithms to encourage them to be visible via advertising (Learn more
- Check that the tool you use allows you to blacklist members. Thus, if a person seems to abuse the system, you will be able to refuse to engage on his contents.
Finally, whether you use them manually or automatically, pods are only a tool, not an end in themselves. Take the time to create quality content on social networks. Without it, you will never make it in the long run!
How to get engagement without liking or commenting on other content?
This is a question that comes up a lot. And if you’ve read the above, maybe you’re desperate to give up using LinkedIn engagement pods.
There are solutions. Finally, a solution!
On Podawaa, the automated pod tool for LinkedIn, there is a (paid) option that allows you to ask for engagement without giving any.
But then, the balance is off, isn’t it?
Well, no! Podawaa operates on a credit model. Engaging costs credits but engaging also earns you credits. Thus, by using the ADVANCE plan, you deactivate the commitment automatically on the publications.
But others, users on the free plan, will compensate the balance: they will engage a little more and will be rewarded in credits for that.
It’s beautiful isn’t it ?
Are engagement pods really effective?
This is a question that can be asked, quite naturally. First of all, because social networks are not very favorable to this practice that deceives their algorithms.
Then, because we have to define what is “effective”.
The objective of pods is to allow you to make more views, to reach more people. But social networks are based on human-to-human interactions.
At some point, pods can’t do everything. They’re only there to boost your reach. Not to create an audience of 0 or make you rich and famous. Unfortunately, in content creation, there is no magic bullet.
Quality, consistency, authenticity are the key words. Pods are a boost. A bonus.
Besides, their punctual use is less efficient: you have to get an algorithm used to publishing. Creating content is always a long term process. But if you are persistent and motivated, you will eventually get there.
On LinkedIn, for example, with the same rate of engagement on a publication, we observe a number of views that goes from simple to double between a profile that publishes regularly and a profile that publishes rarely (less than once a month).
But are pods effective?
Without a doubt the answer is YES.
According to a university study, the use of pods on Instagram even promotes organic comments. Social proof effect obviously (we see likes and comments so we’re more likely to put some in as well) but also simply we reach more people.
If you reach more people, you get morenatural engagement. And more natural engagement means you reach more people. The loop is closed.
On LinkedIn, the use of pods multiplies the reach of publications by 5 on average, and can go up to 50 depending on the publication and the use made of the tool.
Not bad, right?
Are LinkedIn engagement pods allowed?
Pods are not prohibited by law. But they are by all social networks.
Why is this? Well, because they seek to artificially influence the algorithm, which at scale does not participate in the proper functioning of the network.
However, an intelligent and reasoned use will be largely favorable to you.
How to get engagement without pods?
Of course, there are techniques to get engagement (likes and comments) without using pods or in addition. Here is a non-exhaustive list.
Create engaging content (or putaclic)
The term “putaclic” derives from the abuse of the practice of generating organic engagement by creating content that is often divisive.
By divisive, we mean “that has the particularity of creating camps, pros & cons that will compete in comments” stimulating the algorithm.
But beware. ⚠️
Remember, the goal of a content strategy is to be visible, create a quality audience and bring value to your audience. Making views is not the only goal and abusing a “putaclic” practice can backfire.
Example: Make a post with “For or against the death penalty for pedophiles”.
Guaranteed engagement. But at what cost?
Nevertheless, there are some good practices to boost organic engagement:
- ask a question at the end of your publication or video to ask for the audience’s opinion
- ask yourself when creating content “if I see this in my news feed, will I leave a comment?”
- use catchphrases that attract curiosity, that make you want to stop
Use the lead magnet or contest
These are two slightly different methods but based on the same principle: ask users to comment in exchange for something.
Widely used on Facebook or Instagram, the contest consists in selecting one or several people among the comments to offer them something. An experience, a gift voucher, objects..
The lead magnet, more used on LinkedIn, consists in asking for a comment to receive a study, a “high value added” article, that is to say something that will bring value to the end user.
Both techniques are effective, but be careful not to abuse them.
Internal company LinkedIn engagement pods
A little help between colleagues? A good practice with little risk for those who can’t like everyone’s posts.
This is actually an internal company or team engagement group. Each employee who posts asks for a helping hand from his colleagues with a comment and a like.
Like classic pods, it can be done manually (via a dedicated Slack channel for example), or automatically with tools like Podawaa.
This is a good first step before you start using pods in general.
How to get more views on LinkedIn: recap
LinkedIn engagement pods. What a topic! A topic that has not finished to be debated. Between the pros who see it as a cheap opportunity to promote their content and the jerks who see it as a lack of authenticity and a vain technique to flatter their ego with dozens of likes..
Here are some of the benefits that engagement pods can bring you:
- Increase your visibility on LinkedIn.
- Boost your brand awareness and credibility.
- Strengthen your branding (authority figure).
- Attract more people to your website (inbound).
- Reach your target audience and potential customers.
- Get as much views as LinkedIn influencers.
- Build your community.
- Drive traffic into your funnel.
By the way, you want to get views? Make a post “For or against pods”.
And let it go.
There you go, now you know how to get more views on LinkedIn! 🚀
Today I will share with you some ways you can find the most relevant Engagement Pods to get likes and comments from other content makers in your industry + at the end of this article you will find links and secret codes to join the best pods.
You spent an hour to write your latest post on LinkedIn
You found a great topic and shared nice insights around it.
You found a fine image (or even created your own one).
You did a good job! 😎
Now you click “post” and truly believe that it has a potential to be viral.
But. But. But.
This post got only 1 like and around 100-200 views 😧
The only thing that you can do is to say:
“Damn, LinkedIn content doesn’t work. LinkedIn is dead”.
But that's not true.
LinkedIn is booming and we're at the beginning of it.
Now my LinkedIn post reach even more than 100K views, but I only have 4K followers. Can you do the same on Facebook or Twitter?
After 30 different experiments with fails and wins I found out a simple formula that will help you be successful on LinkedIn with your content:
Content Success = Content Quality + Initial Engagement
And since I wrote a lot (a L-O-T) about how to make LinkedIn posts to get 10x more results here, today I decided to share my insights on the 2d part of the formula - getting initial engagement with pods.
But before that, let’s describe:
What is LinkedIn Engagement Pod?
In a few words - LinkedIn engagement pod is a group of people (usually this group is closed), where everyone is ready to support each other with mutual engagement.
So if you’re the part of this “pod” you will need to like others' posts but at the same time, you will get likes and comments as well.
Why do you need LinkedIn Engagement Pod?
As I shared before in “how my LinkedIn posts reached 100K views”, LinkedIn has their own algorithm on how they boost posts.
I’m not 100% in this formula, because I don’t work for LinkedIn, but from my experience it totally makes sense.
So what LinkedIn does after you post there:
Step #1 - LinkedIn shows your content to a small group of people
Step #2 - If they engaged with your post LinkedIn starts showing it to all of your 1st connections + to friends of your friends
Step #3 - If 2d or 3d connections will like or comment on your posts, your content will appear in their network as well.
(That’s one of the reasons, why my posts get 30K views on average, but I have only 4K followers).
For example here 👇
Since there are a lot of content to show, LinkedIn needs to prioritize all posts and show only valuable and interesting ones.
Because if there are more great and valuable posts on LinkedIn -> people will scroll and stay on LinkedIn more -> the more ads LinkedIn will be able to show -> the more money they can earn.
So they monitor posts on the engagement, and if a piece of content doesn’t get a lot of likes and interest during the first 3 hours, it probably won’t get it later.
So you need to get initial engagement to conquer LinkedIn content game.
Now you probably have such a feeling:
“Ok, I probably need it, but where do I find these LinkedIn engagement pods?”
So, here are we go:
Manual LinkedIn Engagement Pods
Manual pods are everywhere, because they are manual.
Yeah, you will need to go to each LinkedIn post that other people shared and click “like” button + leave some comments.
That’s easy and you just need to have a place where you will share links to your posts, so it may be Slack channel with your colleagues, Telegram or LinkedIn group or any other platforms.
Here my favorite manual LinkedIn engagement pods:
Game of content
This is the closed LinkedIn group, where Vuk (he is the founder and admin of this group) post "Engagement Thread" posts everyday. So all members need to open comments and go through each link to like and comment on it.
And if you want to get engagement on your content, you need to share your link in comments.
Join Game of Content and let's help each other.
LinkedIn Growth Hackers
This is the closed Facebook group oriented on LinkedIn growth. It's much more than just supporting each other with likes and feedback. This is the place where we share the newest hacks and strategies that help us leverage LinkedIn in 2020.
Only quality content, relevant strategies and rock'n'roll 🤘.
You're welcome to join LinkedIn Growth Hackers.
The problem of manual pods
Since its all about manual work there are (of course) some problems with it:
- Platform. You need to use a platform to be in pods, for example it won’t be convenient for you to be in LinkedIn Engagement Pod on Telegram if you never used Telegram.
- The effectiveness of it isn’t high. You can share posts when people are unavailable and they will “like” only after 4-6 hours. And the impact of this “like” will be muuuuch less than if a person liked within the first hour.
- Since it’s manual, people can miss your posts (or just be lazy) and don’t interact with your posts. That’s the problem of these “manual” types of engagement.
For example, here a Telegram group with 70 people, and you probably think that you will get 70 likes if you share your posts there.
But the reality is - 11 likes and 0 comments.
But there is also an automatic solution!
Automatic LinkedIn Engagement Pods
There is a solution that automates "likes exchange" process. It's called lempod (by the way, it's one of my favorite LinkedIn marketing tools), and this is the hugest marketplace of LinkedIn engagement pods.
Here is the same logic as it was for manual pods, but there are 3 differences:
- It doesn’t matter what tools and platforms you use, lempod will work for you, because it’s a Chrome extension.
- Everyone who is a member of a pod will automatically (A-U-T-O-M-A-T-I-C-A-L-L-Y) like your posts and leave the comments that you previously prepared.
- You can find pods with relevant people who are writing for the same or complimentary target audience, So with lempod’s marketplace of LinkedIn Engagement pods you will find the best group for you.
There are 2 ways to find the best LinkedIn engagement pods for you on lempod:
lempod's marketplace of pods
Once you install lempod's Google Chrome extension, you can visit "Marketplace" page where you can search for new pods by using keywords and tags.
For example, if you need some "Growth-oriented" pods, just type "Growth" in a search bar and you'll find relevant pods.
Or you can also check Highlighted Pods - these are the best pods of the week. There should be enough amount of active people.
Join LinkedIn engagement pods with a Secret Code
Or you can always join pods with a "Secret code". It's a unique 4-number code that people share everywhere, so you can join others' pods with this approach.
Once you join pods you can get likes and comments from other lempoders. To do that you need:
- Copy the link to the LinkedIn post you've just created,
- Go to the lempod and choose the right Pod,
- Add the link to "Add post" field
- Write your custom comments that other members will leave automatically. Note! these comments should be relevant to the content of your post.
- Start Engage This Post (button)
As a result you'll get a huge impact on your LinkedIn post views.
For example, this is one of my the most successful posts:
Do you know what's the sweeties in all of this?
It's the price.
It's just 5$/pod/month. So for the less than a cup of coffee from Starbucks you get 10X of your LinkedIn content reach.
We've also prepared the list of the best pods of the week. We also divided them by categories and industries, so you can find the best and the most relevant pod for you.
Here is the list of the best LinkedIn Engagement Pods to join.
Also I've created the list of LinkedIn Engagement Pods on lempod with super awesome people there.
There are already top influencers in their sphere, so you can join pods where high-level LinkedIn accounts create a relevant content. So here we go:
SaaS Haven - All things SaaS 🚀 - The secret code is: 6129
Growth Hackers - Worldwide 🌍 - The secret code is: 6031
High-level Marketing Club 👑 - The secret code is: 1042
Startup Factory - Achieve Fast Startup Growth 🚀 - The secret code is: 3348
The HR Mastermind - Everything about Human Resources 🤓 - The secret code is: 4763
Once you choose the relevant LinkedIn pod - just put the "Secret Code" here and wait until I accept you:
To sum up
There are 2 types of LinkedIn engagement pods:
If you want to join Manual LinkedIn Engagement pods you need to be prepared to get results that won't be enough for you to 10x your LinkedIn post views. But it's usually free.
On the other hand, there a marketplace of LinkedIn Engagement Pods where you can find the most relevant pod for your business and other members will automatically likes and comment on your content.
Here you can find the list of the best LinkedIn Engagement Pods.
👉How to post on LinkedIn to reach 100K views in 2020: Top 7 best practices with examples of good LinkedIn posts
👉How to join the best LinkedIn Engagement Pods
👉 How to increase LinkedIn post views and reach 100K in less than 30 days + BONUS
👉 How to make a killer LinkedIn Profile [12 hacks]
👉 The fullest guide of LinkedIn Photo Sizes for 2020
LinkedIn pods get a bad reputation. If you clicked this article, chances are you want to join one. In that case, don’t listen to the doubters and LinkedIn pod detractors. The truth is, the best content doesn’t always win. To grow on any social media platform, you need to be strategic as well as creative.
What if you have zero followers? Nobody is going to see you!
You need INITIAL EYEBALLS to get that post to make the rounds, and LinkedIn pods are a great way to do that.
So, today I’m going to take you through my process of how to join LinkedIn pods.
Step 1: Search “LinkedIn pods” on LinkedIn
What better place to search for LinkedIn pods than LinkedIn itself? It’s ingenious. Just go to the search bar at the top of the page and type “linkedin pods,” then on the next page make sure you filter for CONTENT.
Step 2: Search The Content For Good Pod Opportunities
Here’s one from Devina Kaur that I just found. If I wanted to join her in her pod journey, I’d just comment on the post and say “I’m in!”
Step 3: Search “LinkedIn Pods” In Groups
Okay, so you can do the same exact thing that you just did with the “Content” section for “Groups.”
Don’t search “LinkedIn pods” though, search “LinkedIn pod” singular.
Here are some of the results right now:
You have 27 different groups right there to choose from right now. You could also try to search for different keywords such as “LinkedIn engagement” or “LinkedIn engagement pods.”
The truth is, if you just keep searching on LinkedIn itself, you’ll be able to find something to join.
Click in to any of the results on that page, request to join, and learn the ropes. :)
Step 4: Search Facebook
For some reason, LinkedIn can be a little hostile to these engagement groups. They do not like them and will ban people if it becomes overly obvious they’re using these groups. One way to get around that is by going on Facebook!
Search Facebook for “LinkedIn pod” and you’ll get a ton of Facebook groups that pop up. Click in, follow the instructions to join, and you’re off!
One Last Idea
How about you make one! The truth is, LinkedIn pods can feel a little icky sometimes. That’s because it’s generally really fake with the engagement. Maybe make a LinkedIn pod that’s less like a pod and more like a community. Invite a few close friends who are committed to helping each other grow and leave comments that actually mean something.
If you genuinely care about each other, I don’t see anything wrong with making a Facebook Group or Slack Channel to put your latest posts just so you can stay up to date with your friend’s lives.
Over time while posting on LinkedIn, you will become good friends with a few people. Genuinely. Invite them to a Slack group of your own and make your own exclusive LinkedIn pod. That makes a whole lot more sense to me.
I hope that helps clear the air a little bit on how to join LinkedIn pods.
How to Find Linkedin Pods? | Linkedin Engagement Podsgroups
I have been an active LinkedIn user for the last two and a half year and I have got immense value out of the platform. It was really hard to get any kind of traction in the initial weeks or months. I couldn’t even get more than 10 engagement for my Linkedin post.
Things are better now because I get more a lot more engagement for my Linkedin posts, but a lot of new LinkedIn users have been messaging me and have been asking me on how to get traction early on.
I had no real answer but to ask them to put out relevant content and to understand the audience, but what I saw was that many people didn’t have the stamina to endure the lack of engagement for the post.
What are Linkedin Engagement pods?
Recently I came to a new term called LinkedIn pods. I did some research and I came to know that there is this thing called and I came to know that there is this thing called LinkedIn engagement pods in which the members are LinkedIn users who share their LinkedIn post links into the group and then other members of the group are going to engage with the post. The group can be a Whatsapp group, Telegram group or any platform that allows you to form a group. and I came to know that there is this thing called
I thought this was a really good thing that I can recommend to new LinkedIn users or to Linkedin users are who are trying to get more engagement or views for their posts. So I did my research to find out where people can find new LinkedIn pots and how to join them. The following is the list of platforms or groups that I found out:
How to Find Linkedin Engagement Pods?
1.Telegram group for Linkedin engagement post: You can click on this link here to check out this Linkedin pod that I found out on Telegram.
2. Leclap chrome extension: This is not just a tool for Linkedin engagement pods, but is used for many other social media pods too.
3. Lempod : A tool exclusively for Linkedin engagement pods. They claim to get you 10x more post views on your Linkedin posts.
4. Alcapod : It is a free chrome extension with no limits on the number of pod members.
If you in such a hurry to join a pod, I have found some codes & links to join pods on the above-mentioned platforms from Reddit (Some may not be active the time you might be visiting):
List of Linkedin Engagement Pods [Free Linkedin Pods]
Here is the list of Alcapod secret codes:
- Engagement POD – Canada Only: FKsNt8LAgVp8dlgfnnqQ
- Engagement POD – US only: 2sldj1Jv4eNPtm5rxtHR
- Engagement POD – South America: wavJzT2eaYTDIHkbUgll
- Engagement POD – Europe: rueDwkuuaAQHCz42tRJ4
- Engagement POD – India Only: YEe3GAXzGz15gClblNwY
- Engagement POD – Middle East: OZ2uPv76VJ8bJLV60ClY
- Engagement POD – Asia Only: 5saNbq9GcYdTidBcGh2O
- Engagement POD – Iran Only: 9I8mveCqc54Q7SH1KAcN
- Engagement POD – Africa Only: K8eOEPLuwf9coGXhge32
To enter an event linkedin engagemnet pod:
Lempod code – 1930 Alcapod code – AeUsgSd77eLj04EkLzY5
Another user posted this pod link & code:
Install link – https://ilya.today/lempod-for-linkedin
pod with this code: 7158
A pod for Entrepreneurs: https://www.leclap.club/engagement-pods/indiehackers-engagement-pod-a5b7038c
Hope this helps! Thanks for reading 🙂
You can buy me a coffee if you want me to analyse your Linkedin profile 🙂
[About the author: Jaison Thomas is an entrepreneur, speaker & writer. He co-founded the digital marketing agency, Blusteak .]
What Are LinkedIn Engagement Pods?
Posting on social networks has become a necessity. To promote your brand, highlight your expertise, share your news, generate leads … But do you know what an engagement pod is on LinkedIn ?
However, creating a content distribution strategy can be extremely time-consuming. For a ridiculous reach. This is where pods, or engagement groups, come in.
But before we get there, we must understand how the algorithm of a social network works, in this case that of LinkedIn, which is one of the most basic.
But before we get there, you have to understand the algorithms of social networks,
In this case, LinkedIn, which is one of the most basic, works.
The business model of social networks is very simple: sell your attention in the form of advertising space. Because once they have found customers to sponsor posts, they have to find space for those posts
. Their income is, therefore, directly correlated to the amount of time that users spend on their news feed.
Millions of people post on LinkedIn every day. How to determine THE content that will grab your attention and show you one more (sponsored) post, bringing a little more money to LinkedIn?
No, there are no human beings who read all the posts to determine the most interesting, as you can imagine. It is an algorithm
that will define what content is most likely to keep your attention, in order to display it on a larger scale.
As an algorithm cannot capture subjective notions (not yet, at least), it will measure objective indicators. And what better way to determine the quality of a post than watching how many people like or comment on the content? This is called the engagement rate.
How the LinkedIn algorithm works
Here’s how it works for a post on LinkedIn:
- When you publish your content, it is displayed to a small part of your network, which acts as a sample. The size of the sample varies according to the optimization of your post (presence of hashtags but not too many, no external link, that is to say, a link which leads to a site other than LinkedIn), views on your latest publications and the size of your network, although the influence of these different parameters is quite difficult to measure.
- The algorithm observes what is the engagement rate on this sample, ie the rate of people who like and comment. The comments have a much higher weight: I would say between 5 and 10 or even 20 times a “like“. This initial rate is essential because it largely influences the final reach of the post. It is said to be measured between in the first three hours of a content’s life.
- Based on this initial engagement rate, the algorithm expands the audience by prioritizing the people in your network, but especially the people in the network of those who engaged in your post, considered as “similar profiles”, who could thus also be interested in your content.
- If the engagement rate continues to be similar, the post continues to grow in terms of the number of views. This is what allows content with a high engagement rate to go viral.
But then, what is a “engagement pod” or “engagement group” and what is it for?
Engagement groups initially appeared as “manual”. It involves joining a group of people (via WhatsApp or Slack for example) on which each member shares the links to their posts and agrees to like and comment on the content of other members
. By engaging in this way at the beginning of the content’s life, the LinkedIn algorithm is “tricked” and considers this content as “interesting”. It will, therefore, considerably increase its range.
Advantages of manual pods:
- High comment quality
- “True” engagement in the eyes of the algorithm
Downside of manual pods:
- it’s very time consuming to comment on publications from 50 to 100 people per day
- There is often an insufficient volume of comments
Faced with the success of manual pods and because of their drawbacks, automated pods have appeared. Today, there are mainly two tools on the market: Alcapod (in free beta, produced by CaptainData) and Lempod
(developed by Lemlist).
These tools are Chrome extensions that work on the same principle as manual pods: I join a group of people who will engage in my posts and vice versa.
The difference being that the engagement is automatic
: I add the link of my post, I choose the comments that I want to receive. The accounts of other members “like” and comment automatically.
Advantages of automated pods:
- Considerable time savings
- Possibility to join many pods and therefore get tens of comments, meaning tens of thousands of views
The downside of automated pods:
- Poor quality comments suggestion
- So it takes time to create your own real comments
- Quality of the profiles which engage is rather random, inducing a poorly qualified audience
- It is always the same people who are engaging in your posts, so the LinkedIn algorithm realizes this and devalues the “weight” of their engagement over time
An alternative to Lempod and Alcapod
The advantages of manual and automated pods, without the drawbacks
, we don’t like drawbacks. Truly not. So we asked ourselves: “How to create a tool that integrates the advantages of both manual pods and automated pods?”. And quite naturally, Podawaa was born. Podawaa is an automated pod tool that:
- Provides you with relevant comments using an intelligent algorithm that learns from previous similar posts in YOUR language.
- Allows you to target a particular audience by choosing specific profiles that will engage in your posts. You can ask for example the “CEOs in London in the software industry”.
- Varies the order and the people who engage with your content, while simulating human behavior, in order to trick the LinkedIn algorithm.
- Gives you best practices for getting views on your content.
- Offers you a “manual pod” option, allowing you to save time on writing comments while keeping control over their content
- Offers you a statistical dashboard allowing you to manage your performance in terms of content strategy.
You get a quality engagement
and thousands of views on your publications, all in a credible and fast way.
Our beta is starting soon, don’t miss it! (See the beta presentation
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Your attitude is very important. You want to be there with all your heart and material benefits, the high payment for participation in the project recedes into the distance for you, and as I understand. It, the fact itself, the possibility of being in the distant past, is more worried. A scientist lives inside you, and he does not give you peace.
Unfortunately, we have been able to open only one "window" so far.